First DataBank Europe appoints new Sales and Marketing Director
Added: (Wed Nov 19 2008)
First DataBank Europe (FDBE) has appointed Randolph Gratton to the position of Sales & Marketing Director. Randolph will play a key role in devising and implementing strategies in line with FDBE’s domestic and international plans. He takes responsibility for providing leadership and direction to the sales, marketing and product management teams.
Randolph joins from Hewlett Packard where, during his fifteen year tenure, he held various director-level sales and marketing roles. His most recent position was Worldwide Sales Director for the company’s billion-dollar BT alliance.
Prior to Hewlett Packard, Randolph held enterprise account manager positions within IBM’s vertical markets.
His substantial expertise in managing and leading international sales and marketing teams, coupled with his solid understanding of the dynamic IT industry will make him a valuable addition to FDBE’s Senior Management Team.
David Flavell, Managing Director, First DataBank Europe, comments: “Randolph’s extensive experience and strategic insight will give the sales, marketing and product management teams the focus that is required to drive the business through the next phase of growth.”
Randolph Gratton adds: “FDBE is experiencing a period of rapid growth in both domestic and international markets, and I am pleased to join the company at such an exciting time. I am particularly keen to focus on long term customer-focused strategies and driving forward new product developments accordingly.”
-ENDS-
Notes to Editor
About First DataBank Europe
First DataBank Europe (FDBE) is the UK’s leading provider of drug knowledge bases and active clinical decision support software. Through the effective implementation of our products, we enable safer prescribing, dispensing and administration. NHS Connecting for Health has chosen FDBE to provide drug-related clinical decision support.
Patient safety is the driving force behind our business. With over 25 years’ experience of maintaining, developing and implementing drug knowledge bases across the entire healthcare spectrum, FDBE has unrivalled expertise and knowledge in the field of clinical decision support. Our Multilex Drug Data File – the UK’s most comprehensive and widely used drug knowledge base – is in daily use by thousands of healthcare professionals in the UK.
Working closely with a wide range of leading system suppliers to integrate our products into clinical systems across primary care, secondary care, community pharmacy and other healthcare environments, FDBE delivers real patient safety benefits.
For further information visit www.firstdatabank.co.uk
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