Endpoint win John Lewis food hall project

Added: (Mon Jul 23 2007)

Pressbox (Press Release) - PRESS RELEASE
Endpoint.co.uk

Monday, July 23, 2007

Endpoint win John Lewis food hall project

Endpoint has been appointed by the John Lewis Partnership to provide brand implementation services for its first ever food hall, located at its Oxford Street store. This will include the development of both internal and external signage systems, building on Endpoint�s extensive knowledge of the retailer.

�Having worked closely with the John Lewis team for the past 8 years, we are delighted to be involved with the implementation of the food hall, which marks an exciting new direction for the retailer� said Genevieve Smith, project manager. �We strive to offer the Partnership the same level of reliability, value and service they offer customers. Our in-house helpdesk provides managers across all 26 stores with a dedicated resource, facilitating everything from the roll-out of their new identity to ensuring all stores were ready for the smoking ban�.

The food hall will be unique to John Lewis� West End store, combining the offer of everyday grocery shopping with specialty products, all within a department store.

About Endpoint

Endpoint is the UK�s leading brand implementation agency. With an enviable client list including Apple, Sony, GM and John Lewis, Endpoint manages all aspects of the physical implementation of brand identity, working with the world�s finest creative teams to deliver consistently branded environments for its greatest brands. Endpoint is the newest member of the Visual Identity Management Group.

About The Visual Identity Management Group

The VIM Group specialise in the implementation and management of brand identity. Founded by NykampNyboer, market leader in the Benelux, the group includes Brand Active in North America and Endpoint in the UK. Since 1991 the group had completed over 700 projects for clients ranging from multinationals such as DHL, GM, Apple, Toyota and Heineken to architectural firms and branding agencies.

----- End of press release -----

For more information please contact Stephen Bourke

Telephone: +44 (0)20 7089 2670

Email: stephen.bourke@endpoint.co.uk