“Six elements” of success
Added: (Mon Dec 08 2003)
Pressbox (Press Release) -
“Six elements” project was awarded 1st place in “Multimedia presentations” nomination at 13th Moscow International Advertising Festival.
The most prestigious Russian advertising festival – Moscow International (www.festival.ru) – was held on November 20-22, 2003. “Six elements”, the work of Digital Light Studio (www.digitallightstudio.com) was found to be the best in “Multimedia presentations (presentations of goods and services)”. This interactive multimedia CD introduces the customer’s company, tells about its services and presents its portfolio.
The work on this project lasted for 6 months. The studio performed full production cycle: from creative idea to its realization. DLS utilized innovative approach while developing presentation’s interface – six “live” characters represent main six areas of company’s activity. Large volume of video materials usage and creation of complex 3D graphics for virtual characters surroundings was considered to be the main of distinctive advantages of this project. Video clip creation also required a variety of techniques utilization: video shooting, complex compositing (After Effects), 3D modeling and animation (3ds max), programming (Macromedia Flash and Director).
This is the project’s second gold award already – the first one was given at II International Advertising Festival “Euroline” (Minsk, September 2003).
Information about Digital Light Studio (www.digitallightstudio.com):
Digital Light Studio specializes in development of creative and technological solutions for multimedia, 3D graphics and video. The studio became an affiliate of Red Graphic Systems, a professional web design company (www.redgraphic.com), after selling to it the block of shares in October 2003.
Information about Red Graphic Systems (www.redgraphic.com):
Founded in 1992, Red Graphic Systems is a leading provider of web solutions. Areas of expertise include web design, database programming and development, corporate and product identity, graphical user interface design and large variety of multimedia products: from rich media banners to interactive CD/DVD presentations, flash games and 3d modeling.