Home > Arts > PLAY.COM AWARDED MOST VISITED RETAIL SITE FOR MUSIC, DVDs AND VIDEO GAMES FOR 2005

PLAY.COM AWARDED MOST VISITED RETAIL SITE FOR MUSIC, DVDs AND VIDEO GAMES FOR 2005

Added: (Wed Apr 05 2006)

Pressbox (Press Release) - PLAY.COM AWARDED MOST VISITED RETAIL SITE FOR MUSIC, DVDs AND VIDEO GAMES FOR 2005

Success for Play.com as awards confirm they are entertainment market leaders

05 April 2006: Play.com, one of the UK’s leading entertainment websites has been named as the UK’s most visited retail site for Music as well as Video and Games throughout 2005 (January – December) by Hitwise, the respected online competitive intelligence service.

Trading in a notoriously competitive market, Play.com has seen continued growth especially as online shopping continues to increase in popularity and convenience. Not only contending with traditional retailers making the move online, but also from new technologies like download charts, Play.com has proved it is still a growing hit with consumers. Last month alone Play.com owned over 26% market share of visits to the online retail Music sector, way ahead of its closest competitor HMV.co.uk with just 7.4% market share and Apple iTunes with 5.3%, according to data from Hitwise.

In addition to owning the market for music traffic, Play.com is also the number one choice for DVDs and Video Games beating stiff competition from the likes of HMV.co.uk and Blockbuster.co.uk. Enjoying over 29% of the market share, Play.com were way ahead with only 5% of consumers choosing to visit CD Wow! and less than 4% GAME.

Simon Perree, Managing Director of Play.com commented “Being recognised as the UK’s leading online retailer in the Music, DVD and Video Games sectors by such a credible source is fantastic news. CDs, DVDs and Games are one of the most popular purchases made online. Play.com’s dedication to price, service and free delivery has confirmed our position as market leaders and this is something that we look to extend in the future”


- ENDS -
Note to Editors
For more information on Play Group please contact:
Karen Ward
Hill & Knowlton
Telephone: 020 7973 5961
kward@hillandknowlton.com

Natalie Card
Hill & Knowlton
Telephone: 020 7973 4438
ncard@hillandknowlton.com


About Play.com
PLAY.com is the UK's favourite DVD, CD and games retailer and was founded in 1998 by Richard Goulding and Simon Perrée. PLAY.com offers DVDs, CDs, games, books and electronics and differentiates itself from competitors by focusing on entertainment and leisure only and pioneering free delivery on the internet.

PLAY.com has become the UK's third most visited online retailer with in excess of four million customers in over 30 countries with more than 600 employees.

Submitted by:Kezia Anim-Addo
Disclaimer: Pressbox disclaims any inaccuracies in the content contained in these releases. If you would like a release removed please send an email to remove@pressbox.co.uk together with the url of the release.