Cash Genie on Facebook
Added: (Wed Nov 11 2009)
Pressbox (Press Release) -
Cash Genie, the short term loan lender, has set-up a Facebook business page to further promote their brand and get closer to customers on the social networking site. The company offers short-term loans between £75 – £750 and a same day service where customers can apply and receive the loan amount on the same day.
Facebook was originally set up to allow friends to easily communicate with each other online. Users can display and share particular interests, join groups, create events and message each other to build a Facebook relationship. Recently, businesses have used the social networking site to further promote and advertise their company in an attempt to build good public relations and boost sales. A recent BBC article (http://news.bbc.co.uk/1/hi/8273667.stm) suggests it is small businesses that have the most to gain. The Facebook account is free to set up and can be easily managed to adopt a friendly, welcoming approach advertising new promotional offers, news articles surrounding the business or links to the company’s site itself.
By using Facebook, Cash Genie is able to reach out to a large national audience. The users that regularly go on Facebook are very similar to Cash Genie’s customers. Customers are directed to the website from Facebook to apply for a fast cash advance, and directed to Facebook from the Cash Genie site to ‘follow’ company actions, receive offers on short term loans and to learn more about the ethics behind the company. For a company like Cash Genie, Facebook is the perfect solution to broadcast its friendly recognisable brand.
Cash Genie’s green Genie logo is displayed on the Facebook account on the display picture and posts are displayed stating new Cash Genie actions. A balance of fun, interesting, promotional posts are displayed to make the consumer engrossed into the Cash Genie brand. Cash Genie, like any company, has primarily set up a Facebook account to increase business and to further advertise the brand; after all it is free advertising. However, customers can contact the Cash Genie himself on Facebook with problems on applications, simple queries or just to say hello. This puts a face and a voice to the brand in which consumers can relate to and talk to on the same level. The Cash Genie page can be found at:
http://www.facebook.com/home.php?#/pages/London-United-Kingdom/Cash-Genie/185186295534?ref=nf
All companies will try and make their page different to others to increase the amount of ‘fans’ in the hope that their page will increase sales. The more fans a company holds, the wider the promotion campaign and the higher possibility of a sale. Every time a new post is put on Facebook by Cash Genie, this will appear on all fans home pages. The company has adopted a simplistic yet creative approach to advertise the company on Facebook. The company is new to Facebook and posts at least 2 posts a day to reach out to fans. Details of the short term loan lender are provided stating that “Short Term Loans £75 – £750. Cash in your account same day! http://www.cashgenieloans.co.uk/index.php?aff=266”, however the company does not spam the page and is discreet about the service they provide.
All posts, articles, blogs and offers Cash Genie place on their page are obviously going to be in favour of the short-term loan industry, but customers can also find out about random news articles that ‘the Cash Genie’ finds interesting. This adds a humorous friendly appeal to the company and also promotes a realistic image representing that the company can relate to customers, and is on the same level as them. The messaging service on Facebook also emphasises this excellent customer service by allowing customers to directly contact the Genie. Offers and promotions are posted on the Facebook page, and some are exclusively for Facebook fans.
Cash Genie uses the Facebook account to link to the company’s new blog service (http://www.cashgenieblog.co.uk). By linking to this website customers can get a better understanding of the short-term loan providers by reading articles and blogs surrounding the company. Currently, the Cash Genie blog is promoting the launch of the company and new achievements, for example ‘Cash Genie launches partnership with Starlight Children’s Foundation’.
Facebook, along with other social media, has been used by Cash Genie to promote the company to a wider audience and better relate to their customers. Cash Genie is able to place their brand in consumers’ minds and promote a fun, welcoming yet informative image. A perfect balance, to further boost short-term loan applications at http://www.cashgenie.co.uk.
Facebook page:
http://www.facebook.com/home.php?#/pages/London-United-Kingdom/Cash-Genie/185186295534?ref=nf