CUSTOMER-CENTERED APPROACH DRIVES MAJOR CHANGES, RESTRUCTURING and REINVESTMENT AT LOCAL FIRM

Added: (Thu Dec 10 2009)

Pressbox (Press Release) - ** Real Solutions to Help Clients Through the Downturn **

Akron, Ohio -- Ask any business owner and you’ll find that they actively seek ideas to help cut costs and increase efficiency. In today’s business environment, it’s a necessity. Recent layoffs may have reduced their payroll expenses, but those same job losses have increased the volume of work required for the workers who remain. Jobs are lost… work piles up… projects delayed… and employee morale takes a nosedive.

However, one Akron-based company, CASNET, is committed to helping other businesses thrive during this downturn. In fact, they’re gaining a strong reputation for cost-effective solutions to help enterprises work smarter, cheaper, and faster. Fresh workflow ideas, new technology, and real solutions to better manage the problems created by this lagging economy.

To better provide such support, CASNET has taken an aggressive approach to changes within their own organization. Instead of corporate downsizing and staff reduction, CASNET is growing, adding new talent in key positions. In fact, in the past 3 months, they’ve more than doubled the size of their sales team to better serve their community. Instead of cutting back, they’re investing deeper in new technologies and better training.

“Our philosophy is to find the best people and then train them on the best practices,” says CASNET President Brad Bowers. “Then we let them solve problems with our customers to create and implement effective solutions for their workflow needs.”

Bowers anticipates that his 20-year-old company will continue to grow exponentially in the future, so he’s focused on getting the best people in place today. His team is making sure they have well trained and experienced professionals ready to go to better meet the needs of customers into the future, helping CASNET continue to stand apart.

“The time is right for growth,” says Bowers. “The work we do for our customers helps improve the quality of healthcare you receive, streamlines the wheels of government, and enriches our community. We make it a point to serve, giving back our talents and good fortunes.”

Advances in technology make such solutions possible. “First, because of lower cost of development and the rapid development of software applications, we can customize and automate the workflow and document process around the needs of the client,” he explains. “Second, more bandwidth allows large amounts of data to flow back and forth quickly, so clients can outsource to us with better results. And third, when business is faced with the reality of labor cutbacks, you simply need to do more with less. Outsourcing non-core operations to credible providers is one way for enterprises to come out ahead, to be more profitable.”

The team at CASNET backs up Bowers’ passion for helping businesses prosper in every economy.

“Our focus as a company has completely changed over the past 12 months,” explains Eric Mann, newly appointed Director of Sales and Marketing for CASNET. “Instead of simply providing technology services, we’re more focused on helping our clients make an impact during this downturn, partnering with businesses to increase efficiencies to get them through this tough time.

“As part of that, we’re making a significant investment in our future,” says Mann. “We’re growing our business, investing in areas that will have the greatest impact for our customers.”

When Mann talks about customers, it’s with a deeper level of concern and affection, as if he’s discussing members of his own family. This personal commitment to the success of each client sets CASNET apart. With the recent corporate restructuring, it’s at the heart of the way they conduct all aspects of business - more as a partner than a provider.

“Over the years, our business has evolved from one of ‘services’ to one of ‘service,’” explains Mann. “We closely partner with our clients, learn what makes their operation tick, what makes them frustrated, what keeps them up at night. Once we really understand the root of their needs, we design an actionable plan and workflow so they can prosper.

“I know it sounds cliché, but their success really is our success.”
Decades ago, CASNET started out as a technology company offering outsourced scanning and document management services. Today, those “commodity” services are just a small part of what’s available, thanks to their customer-intimate approach to the market. It’s not enough just to offer equipment and services -- CASNET specializes in solutions.

“I believe our recent restructuring, new people and investments reflect our commitment to our clients and to their success,” says Mann. “And I don’t think there’s ever been a time where operational efficiency and cost savings is more important. All of us here, we love what we do, helping make things easier for our clients. It’s pretty awesome.”

Internal restructuring, hiring new staff, and investing in ways to do things better all reflect CASNET’s commitment to their customers -- designing state-of-the-art cost-effective workflow solutions, to make life easier for those they serve.

To find out how CASNET can make a difference in your office, contact them at (800) 882-7500 or visit them online at www.GoToCASNET.com.

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Since 1992, the team at CASNET has maintained a single focus: making life easier – and enterprises more profitable – through real document management solutions and services. With thousands of clients across the state of Ohio and nationally, CASNET is a top provider of document management and workflow services. Offices are located at 947 W. Waterloo Rd. Akron, OH. 44314. Please feel free to contact us: Email: emann@gotocasnet.com; Phone: 330-848-8800 or 800-882-7500; Fax: 330-848-8866. Visit them online at www.GoToCASNET.com