1. In general a press release shouldn't be more than
one page long.
The Physical Format
Separate the sections clearly to make sure that the
recipient can access the information that they need
effectively. Use something similar to below and stick
to a format:
Let the journalist know where they should start.
Let the journalist know where the release finishes.
---NOTES FOR EDITORS---
Extra information about the topic, company, etc., e.g.
summary of the companies activities, how long they have
Name, title, address, phone number, fax, e-mail and
websites address if the journalist needs more information
or more quotes.
Most writers will recognise ##### for as the end of
a release. Full contact details so if there are any
enquiries the journalist has a contact to get back to.
send attachments as some recipients do not open files
that they think may contain a virus, or may not find
attachments acceptable unless they are warned beforehand.
Switch off the email editor facility if your package
caters for these. You don't know what email software
your recipient will be using, it is far more effective
to send it by email in plain text.
Remove bold, italics, underlining and unnecessary
formatting, as when it is delivered it will be received
Most importantly ensure that the release is hitting
your target audience and not sent to recipients that
are not relevant.