before you start
press releases for online use
the chance of having a story published, make the editors',
freelancers', reporters' or journalists' job easier
by presenting the release in a format and style that
appeals to them.
before writing the press release
Why the release is being written: to broadcast information,
increase business, update target audiences?
Who is the audience?
Does the press release contain invaluable or newsworthy
information that will be used by the target audience?
Is there a just cause for release the information that
you wish to broadcast?
What do you want recipients to take away from the press
tone and structure of the press release
Content - ensure that the release is grammatically correct
and doesn't contain any spelling mistakes, errors, and
sources are quoted correctly.
Concise - keep it punchy and don't use unnecessary flowery
language e.g. cutting- edge, revolutionary.
Factual - present the information for distribute that
is true, correct and doesn't embellish anything that
to be communicated.
Objectivity - virtually impossible to do, but refrain
from using over hyped quotes from sources as they will
be presented as being too biased.
Timing - The press release may not be topical, but it
may be able to incorporate the release with a more recent