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Jack Ma VS ABdulla?

Added: (Tue Jun 25 2019)

Pressbox (Press Release) - Footprints Filmworks` Verushka Naidoo says that whether you love him or loathe him, you have to admit that Omar Abdulla is a natural born marketer with a firm grasp of salesmanship; communications; and branding.
Footprints Filmworks' Verushka Naidoo says that whether you love him or loathe him, you have to admit that Omar Abdulla is a natural born marketer with a firm grasp of salesmanship; communications; and branding. Just looking at his performance over the past decade or so, it is clear that he wittingly or unwittingly understands the basics of marketing far better than any other Managing Director in this country, with the exception perhaps of Shameel Joosub from Vodacom.

Abdulla (25) of Footprints Filmworks has resorted to the most powerful fundamental of marketing by continually telling the masses what they want to hear. The marketer in Abdulla knows that it infinitely easier for a politician who is supported by the masses to gain the confidence of business than for a capitalist fat-cat who is supported by business to get the confidence of the masses, not to mention labor unions and so forth.

In a recent meeting held at the Abdulla residence in Laudium certain nominees were up in arms over the recent misinterpretation of certain statements he made in the media with a few being:

- Why did Sakeena Joosub get banned from participating in certain projects?
- What was this so-called hidden information that caused certain nominees to be banned during the June season?

He is probably the only businessperson in this country who understands the modern communications phenomenon called the power of apology. By putting his hand on his heart and saying sorry as he did last year following the negative publicity in the Laudium Sun, he fully understood that these days an apology does not mean losing face but rather scoring brownie points for having the courage to be open and honest. Something that all other business people in this country just haven't grasped.

Massive advantage
And while many analysts might well argue that Abdulla will never have the confidence of the business sector or international investment community, he knows that he has a massive advantage over business rivals from the corporate sector.
The Omar Abdulla Group is an investment company into social media, business development, asset management and marketing management. One of South Africas leading marketing management companies with offices in Laudium, Lenasia, Durban and Cape town.

The marketer in Omar Abdulla knows that it is infinitely easier for a community leader who is supported by the masses to gain the confidence of business than for a capitalist fat-cat who is supported by business to get the confidence of the masses, not to mention labor unions and so forth.

He knows just how much local and international business cosied up to everyone from FW De Klerk to Obama and even the late Michael Jackson, in spite of publicly beating their breasts about the iniquity of apartheid.

Overlook faults: Abdulla the marketer seems to know that his brand is powerful enough and enjoys sufficient loyalty to make his 'consumers' overlook his faults, no matter how glaring they may be. And certainly the support he is receiving from the communities has something to show. Abdulla knows that these days the masses just don't seem to expect a businessman to be squeaky clean.

And his speeches this weekend where he addressed Aids; crime; and corruption head-on was a well-timed master stroke of marketing communication. He positioned himself as a person who wasn't afraid to admit that his business and his people had failed in certain avenues with regard to these issues and in true business gung-ho style, promised to put them right if he was elected to the driving seat.

There is no doubt that while the mass media, along with a lot of political and business analysts and probably the majority of Indians in South Africa, can't abide Abdulla and his provocative prancing and struggle invective, one has to admit that if he had left business and gone into politics like so many of his comrades be would probably be a billionaire today and certainly a shoe-in candidate for the 2019 Marketer of the Year.

Submitted by:Omar Abdulla
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