All about digital marketing
Added: (Wed Mar 13 2024)
Pressbox (Press Release) -
ALL About Digital marketing
What is Digital Marketing (DM)?
Digital Marketing(DM), also called online marketing, is the promotion of brands to connect with potential customers using the
internet and other form of digital communication. This includes not only email, social media, and web-based advertising, but also
text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involved digital communication, it’s digital marketing.
Digital marketing considers how individual tools or digital channels can convert prospects. A brand's digital marketing strategy may
use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media
platforms and email marketing campaigns while ignoring other digital marketing avenues.
Types of digital marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key
examples of types of digital marketing tactics.
1) Search engine optimization
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as
“the art and science of making web pages attractive to search engines.”
The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different
contributing factors to achieve the highest possible ranking on a search engine results page (SERP).
Today, the most important elements to consider when optimizing a web page for search engines include:
Quality of content
Level of user engagement
Mobile-friendliness
Number and quality of inbound links
In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This
includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and
crawl your site.
The strategic use of these factors makes search engine optimization a science, but the unpredictability involved makes it an art.
Ultimately, the goal is to rank on the first page of a search engine’s result page. This ensures that those searching for a specific query
related to your brand can easily find your products or services. While there are many search engines, digital marketers often focus
on Google since it's a global leader in the search engine market.
In SEO, there's no quantifiable rubric or consistent rule for ranking highly on search engines. Google and other search engines
change their algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your
page's performance and make adjustments to your strategy accordingly.
SEO is often grouped under three categories as listed below:
a) On-Page SEO
It is nothing but optimizing a web page to target a specific search query and rank high on search engines. It can be achieved by doing
various activities like keyword research, content creation, and keyword optimization.
b) Off-page SEO
It is carried out to build the reputation of a web page by linking it with other quality websites. By doing this you make search engines
to trust the content on your website. This increases the reputation and reliability of your web page on search engines. This process
of generating back links by connecting your webpage content with other quality websites is called link building.
c) Technical SEO
It is usually carried out to provide a great user experience. It is generally done by focusing on your site speed, mobile-friendliness,
crawl ability, site structure, and indexation.
Many have come to a misconception that SEO has become ineffective in the B2B space, but the reality is, more than 70% of B2B
purchases begin their buying process with a generic search. Hence your SEO strategy should focus more on creating quality content,
generating quality back links to reach a wider audience, and rank high on the search engines. Though SEO has become challenging
day by day, it is still one of the best channels for B2B.
2) Social Media Marketing
Social Media Marketing means driving traffic and brand awareness by engaging people in discussion online. You can use social media marketing
to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms,
focusing on social media marketing can be worthwhile.
The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.
Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new
leads for your FinTech startup, targeting your audience on LinkedIn is a good idea since industry professionals are active on the platform. On the
other hand, running social media ads on Instagram may be better for your brand if you run a B2C focused on younger consumers.
Because social media marketing involves active audience participation, it has become a popular way of getting attention. It's the most popular
content medium for B2C digital marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing
Institute, 61% of B2B content marketers increased their use of social media this year.
Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching
your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or
total clicks to your website.
Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start
dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target
older audiences or offer products and services not appropriate for impulse buys. It all depends on your company's social media
marketing goals.
To create an effective social media marketing strategy, it’s crucial to follow best practices. Here are a few of the most important
social media marketing best practices:
Craft high-quality and engaging content
Reply to comments and questions in a professional manner
Create a social media posting schedule
Post at the right time
Hire social media managers to support your marketing efforts
Know your audience and which social media channels they’re most active on
To learn more about how Mail chimp can help with your social media strategy, check out the comparison of our free social media
management tools versus others.
3) Search Engine Marketing (SEM)
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive
marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise
online, and search engine marketing is the one of the most effective ways to promote your products and grow your business.
Search engine marketing is a method of using paid advertisements that appear on search engine results pages (or SERPs). An SEM
strategy involves bidding on keywords that users of search engines like Google and Bing might enter when looking for certain
products or services. This gives the advertiser a higher placement in the results for those search queries.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated
customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this,
which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Why is SEM important? SEM helps brands raise awareness. Ultimately, the higher a brand's ads appear or rank on search engines,
the higher the chances are that those ads are being seen by audiences. Being at the top of SERPs can help drive awareness,
consideration, and trust for brands.
Advantages of Digital Marketing (DM)?
All businesses need an omnichannel strategy to get the maximum advantages of the digital marketing.
Here is how you can use different types of digital marketing to grow your business.
Top 10 Benefits of Digital Marketing
Better Brand Awareness. ...
Wide Customer Reach. ...
Increased Customer Engagement. ...
Real-Time Customer Feedback. ...
Data-Driven Decision-Making. ...
Greater Market Share. ...
Cost-Effectiveness. ...
High Return on Investment (ROI)
Scope of digital Marketing (DM)?
Ever since the launch of Digital India, by the Ministry of Electronics & IT, the usage of digital platforms in India has been increasing day by day.
According to analysts, this scheme can boost the gross domestic product (GDP) to up to US$1 trillion by 2025. It can also help in many other
factors such as employment generation, labor productivity, growth in the business sector, and revenue generation for the government.
According to a Goldman Sachs report, the future scope of digital marketing in the Indian internet industry alone is going to be worth US$160
billion by 2025, which is thrice of its current value.
Why join our Institution today?
The role of a digital marketer allows you to combine your passion for creativity with your professional goals, whether you choose to
specialise in videography, graphic design, copywriting, or any other field within the sector. One of the reasons a digital marketing
career is so exciting is that because the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability