Digital marketing service Patiala SCO company Patiala Social media Agency Patiala
Added: (Tue Mar 05 2024)
Pressbox (Press Release) -
1. Visibility and Ranking
The most important function of SEO is increasing visibility, which is one such function that helps in converting prospects into valuable customers. In today’s world of ever-evolving businesses, SEO becomes an extremely crucial tool for marketing. It helps businesses to aptly connect and engage with their audiences by creating useful content.
Visibility is directly related to the ranking of your webpage. The higher you rank on search engine results, the more likely readers will see you and click through your website. Effective SEO efforts become extremely important for gaining customers when more than a quarter of web users never explore past the first search engine result page.
2. Web Traffic
One major goal of SEO is to increase the web traffic to your website through increased visibility and ranking. One research shows that the top 1 result shown on the search engine result page garners nearly 32% of clicks and that increasing your ranking on the same result page could facilitate an increase in CTR by 30%.
Marketers try hard to get the no.1 position in various SERPs. For this along with the excellent quality of content that relates to all the dimensions of a particular search query, SEO best practices are extremely important to get among the top rank.
3. Page Authority
SEO becomes important as it helps in determining the authority of any website. Web users nowadays evaluate the usefulness of any resource on the internet by its trustworthiness, quality, relevance, and authority. Ranging from 1 to 100, the higher the score, the more authority a website owns. Best practices of SEO like link building from credible and trustworthy sources help in getting an increased score and hence, more relevant visits.
4. Creating an Excellent Visitor Experience
SEO is important for another most important reason i.e. along with great content and on-page SEO optimization; a webpage could be optimized for a seamless user experience. It involves all the steps taken to improve your site responsiveness and usability. It makes sure that the webpage is responsive for both mobile devices and laptops or computers.
It will improve the visitor experience by further reducing the load time, reducing the bounce rate, and thus allowing visitors to spend a longer time on your site. All the above factors like page visibility, ranking, quality and relevance of the content, page authority, and better visitor experience prove to be the major factor in the success of many emerging businesses.