The Ultimate Combination of Social Media, Competitions & Digital Marketing
Added: (Tue May 31 2022)
Pressbox (Press Release) -
*New Social Competitions Platform Start-Up Launches in Sydney*
Sydney, Australia - MyTime, is thrilled to announce the launch of its new social competition platform, createmytime.com. The site paves the way for user-generated marketing and enhances brand authenticity. MyTime empowers anyone with a social media account to become a brand ambassador.
"We're excited about the platform we've built and to start collaborating with brands to make the most of their audience," says Michael Bartlett, CEO & Founder at MyTime.
Features and benefits of MyTime include:
- Compensate content creators for working with brands
- Discovering unlikely yet compelling brand ambassadors
- Generate free user-generated content (UGC)
- Spark free social media attention
MyTime offers a free service to companies worldwide. MyTime earns its revenue from content creators by offering two levels of subscriptions at $2.99 and $4.99 per month to join the network.
Combating the steady decline of consumers' trust in companies' advertising, MyTime, a Sydney based start-up, is turning that downward trend upside-down. The idea behind MyTime is to harness social competition to give businesses an artificial boost in their online presence.
Fundamentally, MyTime offers an exchange between brands and content creators. Companies offer prizes to engage creatively with their brand. Content creators post images or videos on MyTime to enter a brand’s competition; the individual with the most votes walks away with the prize.
MyTime offers a user-friendly platform where content creators can engage with a brand, share their creativity on their social media, and encourage their followers to vote for their entry. MyTime competition dashboards are simple to navigate and easy for fans to upvote their favourite creators. Voting is free, all votes are transparent, and scores are visible in real-time.
By joining MyTime as a content creator, users essentially become brand ambassadors. UGC collected during Mytime competitions can be used by marketers for broadcasting purposes. Additionally, MyTime further bridges the gap between brands and influencers by opening direct communication between all parties.
MyTime is free for brands to create an account and launch ongoing competitions for their customers. The only cost incurred by running a competition is the prize offered to the competition entrants. Further, MyTime boasts powerful backend analytics for businesses to understand their audience and improve future marketing campaigns.
For everyday users of the platform, there are two subscription options, 1) MyTimer and 2) MyTime Content Creator. Each subscription has limited competition entries as well as varying user benefits.
Fee structuring prevents disingenuous content creators from joining the platform. It ensures creators focus on the brands they wish to engage by limiting the number of competitions they can enter.
MyTime has been in development for the past 24 months. It's born and bred in Australia with its headquarters in downtown Sydney. However, its aspirations are to become a global player in UGC and be recognised by creators as a means to fame and fortune.
Notably, the voting platform has sparked interest from several competition organisers who've come under scrutiny for human error in past contest calculations.
For more information on joining MyTime as a brand, visit https://brands.createmytime.com/