Global Web Content Management Market (WCM) – Global Industry Analysis and Forecast (2017-2026)
Added: (Fri May 10 2019)
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Global Web Content Management Market (WCM) is expected to reach US$ 15.35 Bn by 2026 from US$ 4.85 Bn in 2016 at a CAGR of 17.9%.
Global web content management market is segmented into component, deployment, organization size, vertical, and region. In terms of component, the web content management market is classified into solution and services. Based on deployment, the web content management market is categorized into on-premises and cloud. On the basis of organization size, the web content management market is segregated into small & medium enterprises and large enterprises. Based on vertical, the web content management market is classified into media and entertainment, high-tech and telecom, education, retail and consumer goods, healthcare, BFSI, travel and hospitality, government, and others. Region wise into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
The key driving factor for global web content management market include the growing usage of web content management solutions among MSE organizations to manage content effectively on various channels including the mobile, web, and social media. The web content management offers competitive advantages to organizations, such as integration of web content management solutions with existing business technologies. WCM allows non-technical and multiple users to understand, write, and publish content on websites in a secured manner. Furthermore, WCM offers seamless web experience for digital marketing of products and services to clients through multiple channels including the web, mobile, and social media. However, limited connectivity issues and data breaching or security issues are major challenges restraining the growth of global web content management market.
The Small and Medium-sized Enterprises (SMEs) segment is anticipated to grow at the highest CAGR in the WCM market during the forecast period. SMEs face some specific challenges such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale. So that, SMEs are considering cloud-based WCM solutions as they offer several advantages such as scalability, flexibility, and reduced operational cost. Furthermore, SMEs has budget constraints, thus they prefer cloud-based WCM solutions.
The media and entertainment vertical is anticipated to hold the largest market share during the forecast period in the WCM market. This vertical has experienced transformations in the generation, management, and distribution of content. There has been a substantial need for managing the web content in this vertical among publishers, broadcasters, and media portal providers to offer online audience with contextual experiences.
North America and Europe web content management market is predominantly mature as compared to the other regional market in the global web content management market owing to the fast adoption of technology. The web content management markets in Latin America, Eastern Europe and Middle East and Africa are anticipated to witness positive growth in the global web content management market during the forecast period.
Some of the key players in the web content management market are OpenText Corporation, Oracle Corporation, Adobe system Incorporated, IBM Corporation, SDL PLC, Microsoft Corporation, Sitecore corporation, Acquia Inc., Episerver Inc., and EMC Corporation.
The scope of the Global Web Content Management Market
Global Web Content Management Market by Component
Solution
Services
Global Web Content Management Market by Deployment
On-Premises
Cloud
Global Web Content Management Market by Organization Size
Small & Medium Enterprises
Large Enterprises
Global Web Content Management Market by Vertical
Media and Entertainment
High-Tech and Telecom
Education
Retail and Consumer Goods
Healthcare
BFSI
Travel and Hospitality
Government
Others
Global Web Content Management Market by Geography
North America
Europe
Asia-Pacific
Middle East & Africa
Latin America
Key Players operating in the Global Web Content Management Market
Oracle Corporation
Microsoft Corporation
Aquia, Inc.
IBMs
SDL PLC
Rackspace Hosting, Incorporation
Sitecore Corpration A/S
Infineon
Adobe Systems Incorporated
Episerver, Inc.
Opentext Corporation
Crownpeak Technology
E-Spirit AG
Jentico Software s.r.o
Tyco International Inc
This Report Is Submitted By This @Maximize Market Research Company
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