FIREWORKS IN THE UK CAPSULE REPORT
Added: (Fri Nov 23 2018)
Pressbox (Press Release) -
Summary
The “Fireworks in the UK Capsule Report – 2017″, report gives insight into the profile and spending habits of consumers buying fireworks. The report analyses the market, the major players, the main trends, and consumer attitudes to buying fireworks.
The percentage of people buying fireworks has decreased 1.4 percentage points from 2016 to 2017, but more consumers are purchasing them for Bonfire Night. Consumers are price sensitive, which is influencing their choice of retailer for fireworks.
Scope
Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. However, Bonfire Night remains the most important occasion; 50.5% of consumers purchased fireworks for the event.
Value for money is the top driver of store selection for purchasing fireworks, but safety remains an important driver.
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