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SHARESPAN LAUNCHES WAP PORTAL FEATURING WIRELESS AD NETWORK FROM WINDWIRE

Added: (Thu Jan 11 2001)

Pressbox (Press Release) - JOINING THE WINDWIRE NETWORK ENABLES SHARESPAN'S PARTNERS TO
LEVERAGE THE WIRELESS WEB TO REACH AND SELL TO CUSTOMERS

FOR IMMEDIATE RELEASE

Stamford, CT., January 10, 2001 - - ShareSpan, Inc.
(www.ShareSpan.com), a leading provider of outsource
wireless messaging services, today launched its Wireless
Application Protocol (WAP) portal, featuring wireless
advertising capabilities powered by WindWire, the leading
provider of wireless advertising and marketing solutions.

The launch of the ShareSpan WAP portal is a strong
extension of ShareSpan's core wireless messaging service,
delivering valuable information and enabling end users to
set up or modify their personal options, including message
frequency, on the go and directly from their wireless
device. WindWire, likewise, enables ShareSpan's partners
to further monetize the wireless web by seizing the lucrative
promise of delivering their message with wireless
advertisements to Palms, PDAs, cell phones and 2-way pagers.

In addition to the wireless messages users receive from
ShareSpan's affiliate partners, they can opt-in to receive
additional value-added services such as personalized
stock quotes, news and weather. Additional features include
a Calendar with reminders, Address book, Flight Information,
and a comparison engine for shipping information, all for
wireless. These features can be accessed and adjusted from
either the Web or a WAP-enabled Cellular Phone or mobile
device at www.MyShareSpan.com. ShareSpan will offer these
features to both its affiliate partners and its private
label customers. Private label customers receive a branded
WAP portal matching their look and feel, thereby increasing
customer loyalty.

"This is a strong value proposition to our partners. By
enabling them to offer these wireless services to their users,
we greatly increase user retention and revenue-generating
potential," said Joe Rubin, Executive Vice President and
co-founder of ShareSpan. "Inserting ads into our WAP portal
gives our affiliate partners an additional revenue stream,
alongside of our wireless messaging services."

WindWire will insert targeted advertisements within the
ShareSpan WAP portal, offering relevant and targeted
information to users based on individual profiles.
This partnership will earn valuable revenue for WindWire,
ShareSpan, and ShareSpan's affiliate partners, while enabling
consumers to receive both free content and valuable, relevant
promotions.

"Because WindWire is the leading wireless ad network, everyone
in the ShareSpan sphere wins," said David Wilson, Executive
Vice President at WindWire. "First, consumers receive free
content, and useful promotions in a secure environment.
Second, ShareSpan's partners can earn additional revenue
through wireless ad sales. And finally, advertisers can
realize the enormous m-commerce potential of reaching customers
based on geography and demonstrated preference."

About ShareSpan, Inc.
ShareSpan, Inc., enables over 150 companies to communicate
with their users over their wireless devices. ShareSpan
becomes a company's first step into wireless by delivering
business-critical and time-sensitive information to wireless
devices. ShareSpan saves companies time and money by
outsourcing their wireless messaging needs, while increasing
profitability and user loyalty. ShareSpan is headquartered
in Stamford, CT. Please visit www.ShareSpan.com.


About Windwire
WindWire is the leading provider of wireless advertising
and marketing solutions. WindWire's flagship solution,
WindCaster, is a wireless ad network and ad-serving
solution that delivers interactive ads, coupons and
promotions to all major wireless devices (including PDAs,
Internet-enabled phones and two-way pagers) in a
user-friendly manner. WindWire offers industry-leading
wireless advertising solutions to advertisers, ad agencies,
wireless publishers and wireless carriers. WindWire can be
reached at (888) 304-WIND or www.windwire.com.
On the wireless Web, WindWire can be reached
at wap.windwire.com

For ShareSpan Contact:
Ira Feigelman
Ira@ShareSpan.com
203-323-4009
www.ShareSpan.com

For WindWire Contact:
Billy Purser
bpurser@windwire.com
919-466-7300
www.windwire.com

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