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MindMatics launches unique wireless advertising platform in the UK

Added: (Mon Feb 12 2001)

Pressbox (Press Release) - MindMatics is pleased to announce the launch of its innovative and groundbreaking approach to mobile marketing in the United Kingdom. Mobile phone users can register for free at Mr. AdGood (www.mradgood.co.uk) and will be provided with interesting sales promotions while earning rewards for every advertisement.

London, 12 February 2001 - Following strong success on the Continent, MindMatics is now launching its wireless advertising service in the United Kingdom. To start receiving interesting promotions such as discounts and vouchers, mobile phone users can register for free at Mr AdGood (www.mradgood.co.uk). Users specify the volume and type of advertising messages they are prepared to receive. Additionally, users collect points for viewing and interacting with these messages. These points can be redeemed for cash. For every text message received, the user's account will be credited with 100 points. 3,000 points currently equals £1.00.

“Users must feel confident that they remain in control of the volume and type of promotional messages they receive. If this is guaranteed, our previous experience as well as several market studies indicate that more than 60 per cent of mobile phone users would be interested in hearing about personalised, relevant offers”, says Anders Hakfelt, Managing Director of MindMatics UK. Upon registration, users indicate their interests and demographic data. MindMatics ensures that messages are only sent out if there is a match between a promotion and the user's interests.

MindMatics“ unique permitted marketing solution enables advertisers to launch highly targeted and effective wireless marketing campaigns. "Our SMS/text-based campaigns on the Continent have achieved very high success rates," says Anders Hakfelt. "For example, one customized text message campaign for an online shopping company resulted in a response rate of ten per cent - around 10 times higher than direct mailing! In addition, the campaign achieved 30-40 per cent higher average purchase volumes."

About MindMatics

MindMatics is a leading provider of wireless advertising solutions. Based in Munich and London, MindMatics designs, develops and operates permitted marketing solutions for the fixed and wireless internet communities. With over 40,000 registered users and a client base of over 100 leading companies, MindMatics has proven that personal advertisements on mobile handsets reach broad user acceptance, as well as high appreciation from advertisers.

Read more at www.mindmatics.co.uk or www.mradgood.co.uk

For further information please contact

Anders Hakfelt
Managing Director
MindMatics Limited +44 (0)20 7729 0710
anders.hakfelt@mindmatics.com

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