European technology and Asian content industry leaders form a strategic alliance through the creatio
Added: (Mon Apr 09 2007)
Pressbox (Press Release) -
European technology and Asian content industry leaders form a strategic alliance through the creation of a new company, New Vision Partners, to address Asian mobile market
Kuala Lumpur, April 9th, 2007 - After several months of discussions and preparation, NPTV, one of the leading providers of interactive TV software solutions, and Vision New Media, the leading content provider in Malaysia, have established a joint venture, New Vision Partners, to address the content and technology needs of the burgeoning mobile phone market in Asia.
The new company will provide the market with solutions to create instant, downloadable, rich-media applications that will work on all Java-enabled mobile phones. The applications will benefit from the Bando Player for Mobile (BPM)™ technology. Initially a solution for Digital TV platforms, Bando Player™ has already been successfully deployed on more than 10 million set-top-boxes worldwide. In the same way that NPTV’s Bando technology has already addressed the problem of making applications work on all variants of “standardized” digital TV middleware, BPM is designed to work on all Java-enabled phones, regardless of the software implementation.
This approach, of creating a fully customizable player that will allow all manner of applications to be deployed, regardless of handset manufacturer or operator; will open up the market for creative deployment of content applications and services. The technology is potentially disruptive as the services that will run on BPM are going to be easily created, using either simple online, web-based tools or more complex SDK-like toolkits. The applications and associated content are going to be easily transferred from one user to another, over mobile networks, and the viral nature of this type of distribution will encourage rapid adoption.
Huoi Seong Low, the CEO of Vision New Media, expressed his delight with the partnership, saying that “the combination of a technology and a content company really brings home the point that convergence has become a reality and that the markets are finally realizing the value of content, applications and services in the monetization of the opportunities created”.
Laurent Chouraqui, the Managing Director of NPTV, added that “the partnership is not just of content and technology, but also of Europe and Asia, the most exciting markets for the launch of mobile technology and content services.” In this context, the “Asian market will be where we will first be deploying the technology. This is appropriate as some of the most exciting markets for mobile services are to be found here and this is where there is much innovation and potential for growth.”
From a content perspective, Low made a commitment “to have Vision New Media be the first heavy users of the technology, rolling out mobile marketing and interactive advertising applications for our own clients - broadcasters as well as advertisers and sponsors. BPM is really going to allow us to offer our clients the ability to project their brand values and allow customers to enjoy the brand experience through highly interactive mobile applications”.
“The mobile phone has proven to be the most successful personal interactive device and BPM will allow creative content and service providers to really tap into its potential as a communication platform, a provider of information, as a gateway to content, a payment mechanism and as a facilitator of social networking” observes Chouraqui. “In fact, the potential is limitless!”
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About Vision New Media Sdn. Bhd. (Malaysia)
Vision New Media is one of Asia’s only integrated content creation and distribution companies, with 21 years experience in providing broadcasters with programming, partners with co-production capabilities and commercial clients with advertising and marketing solutions. It has been distributing TV programs all over Asia, including Malaysia, Indonesia, Singapore, Philippines, Vietnam, Thailand, Korea, Taiwan, Hong Kong, Australia and New Zealand. It has a catalogue of TV programming that ranges from top Hollywood studio and US network fare to its own Asian-language productions, currently producing about 1,000 hours of TV programming annually, in English, Malay, Indonesian, Mandarin and Cantonese.
Vision’s production capabilities extend beyond television to 2D and 3D animation, with studios in Malaysia that produce world-class work for clients from North America to Europe and Australia. Titles include Tripping the Rift, Bruno, Tigga & Togga and BB3B. Vision Animation is currently in pre-production on projects with Australian and US co-production partners. Another studio, a joint-venture with Codemasters of the UK, produces art and animation for 3rd generation (PS3) console games.
Bringing technology, content and media marketing together, Vision also has a division dedicated to the development of interactive applications to support and push the boundaries of its new media sales capabilities. It is currently developing cross or multi-platform, content-based applications that will be deployed on TV, online, mobile as well as traditional print and outdoor media. Commercialisation of these applications includes selling advertising & sponsorship as well as running mobile marketing campaigns.
About NPTV S.A. (France)
Founded in 1998 and based in Paris, NPTV simplifies the creation of rich-media applications by designing turnkey tools for making interactive programmes quickly. NPTV's technology is based on an original architecture made up, on the one hand, of the ITV Factory, a suite of PC tools for editing interactive applications and, on the other hand, the Bando™ application engine that makes it easy to deploy these applications on all existing platforms (J2ME, Mediahighway, OpenTV, MHP and OCAP).
This technology is deployed on 10 millions digital devices and has been adopted by eight digital TV operators serving more than 50 countries throughout the world.
NPTV holds 8 international patent families (35 patents in total) for its technology.
Some of NPTV's main customers are CanalSat (France), Astro (Malaysia), Monaco Cable, Danish Broadcast Corp., TV 2 /Denmark, Canal Digital (Scandinavia), Media Overseas (French Overseas Territories), NC Numericable (France), Eurosport and Disney Channel France.
This worldwide position makes NPTV a key player across three continents – Europe, Asia and Africa.
For further information, please go to: www.nptv.fr
FOR MORE INFORMATION, PLEASE CONTACT:
Jerome Chouraqui (MD)
18 rue du Faubourg du Temple
75011 Paris, France
Tel: +33 1 55 28 89 89
Fax : +33 1 55 28 89 90
Web site: www.nptv.fr
Huoi Seong Low (Group CEO)
VISION NEW MEDIA SDN BHD
7, Jalan Semangat
46200 Petaling Jaya, Selangor, Malaysia
Tel: +60 379 54 51 88
Fax: +60 379 56 66 63
Web site: www.visionnewmedia.net