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Business Objects and Applicast forge strategic alliance to deliver premier E-Business Intelligence s

Added: (Tue Dec 12 2000)

Pressbox (Press Release) - R52/171

Business Objects and Applicast forge strategic alliance to
deliver premier E-Business Intelligence solutions

Business Objects brings new enterprise query, analysis and
reporting capabilities to Applicast customers

December 12, 2000 - Business Objects (NASDAQ: BOBJ), the world’s leading provider of e-business intelligence (e-BI) solutions, today announced that Applicast, the premier total-solution application service provider (ASP) for aggressive growth companies, has chosen Business Objects to provide query, analysis and reporting functionality for Applicast’s suite of hosted applications.
This strategic alliance combines Applicast’s FastPack ™ solutions, such as SAP™ solutions, with Business Objects e-BI technology.

Applicast’s FastPack solutions are templates that enable customers to quickly deploy tailored applications while maintaining best practices and future flexibility. This combination creates comprehensive, outsourced enterprise solutions that allow customers to access and analyse reports.

Applicast and Business Objects also enable companies to perform in-depth queries on all data hosted by Applicast. Applicast has selected Business Objects to be its first choice for delivering e-BI capabilities. Applicast will resell Business Objects products including BusinessObjects™, WebIntelligence® and BusinessObjects Broadcast Agent™ on a subscription basis. As a result, Applicast enhances its enterprise resource management, customer relationship management (CRM) and e-commerce capabilities, as well as its planned upcoming data warehouse services. Applicast will train 30 of its employees to support Business Objects products in the areas of research and development, implementation, sales and support. Applicast also joins Business Objects Global Alliance programme.

“After evaluating various business intelligence technology providers, we felt Business Objects offered the right query, reporting and analysis tools that would seamlessly integrate into our business model and be easily implemented for our customers,” said John McGrory, president and CEO of Applicast. “We have enjoyed its commitment to understand and embrace the our ASP business model. Business Objects has exceeded the capabilities of all other business intelligence vendors we evaluated - particularly in ease of deployment and scalability. This partnership is a win for all concerned, most importantly for our customers.”

“As a pure application service provider, Applicast has developed an innovative business model and we are excited to partner with them,” said Mark Tice, group vice president of global alliances at Business Objects.

“Applicast provides top-notch enterprise applications for sales analysis, call centre performance, financial analysis, materials management and order management, while Business Objects is the top choice for helping customers extract vital e-BI information across a full range of hosted applications.
The combined strengths of our two companies assures that Applicast customers have access to the critical data they need, when they need it, to make more informed business decisions.”

The Business Objects and Applicast Solution The partnership allows Applicast to offer its customers significant new capabilities, among them:

* Reports against hosted applications - provides easy, ad hoc access to information by authorised users, allowing them to fully exploit vital data residing in the applications.Analysis against hosted applications - allows users to derive and analyse vital information, such as the causes and trends of ongoing business activity.Data warehouse and portal technology for a unified view across multiple hosted applications - provides a single, unified view across all enterprise applications, including enterprise resource planning
(ERP), CRM and e-commerce, to foster better decision-making capabilities at the executive level.

* e-BI extranets - allows Applicast customers to share information across their entire supply chain including suppliers, customers and affiliates; this promotes an integrated, extended enterprise capable of streamlining business processes, offering economies of scale and enhancing customer loyalty.KPI portal - Business Objects provides Applicast customers with access to key performance indicators (KPI), giving them immediate feedback on performance and enabling them to compare their company’s performance with others in the same industry.


About Applicast
Applicast™, Inc. is the premier, total-solution application service provider (ASP) for aggressive growth companies. The Applicast Business Applications Network™ offers full-service application outsourcing for mission-critical applications, such as SAP solutions and Siebel eBusiness Applications, over secure private or internet connections. Applicast’s unique combination of a world-class application portfolio, targeted FastPack™ solutions and full lifecycle services enables its clients to slash the time, costs and risks of deploying top tier systems. Applicast is a privately held, venture backed organisation.

About Business Objects

Business Objects is the world’s leading provider of e-business intelligence (e-BI) solutions. The company coined the term e-business intelligence in 1998 to describe the intersection of business intelligence and the internet.
Using e-business intelligence, organisations can access, analyse and share information in intranet, extranet and e-business environments. In intranets, the company’s products provide employees with information to make better business decisions and are used in environments ranging from workgroups of 20 users to enterprise deployments exceeding 20,000.

In the extranet environment, the company is pioneering the use of e-BI in applications that allow organisations to build stronger relationships by linking customers, partners and suppliers via the internet. In addition, the company’s products can improve the performance of an e-business by providing reporting and analysis against the ever expanding amount of transaction and profile data that is collected each day throughout the world wide web.

Founded in 1990, Business Objects pioneered the modern business intelligence industry by inventing and patenting a “semantic layer” that insulates users from the technical complexity of database systems. Today, the company has over 11,500 customers in more than 80 countries. The company’s stock is publicly traded under the ticker symbols NASDAQ: BOBJ and PARIS BOURSE: code SICOVAM 12074 and included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at www.businessobjects.com .

BusinessObjects is a trademark of Business Objects SA. WebIntelligence is a registered trademark of Business Objects SA. BusinessObjects Broadcast Agent is a trademark of Business Objects SA. Other company and product names may be trademarks of the respective companies with which they are associated.
Applicast, Applicast FastPack, FastFit and Applicast Business Applications Network are trademarks of Applicast, Inc. All other company and product brand names are trademarks or registered trademarks of their respective companies.
SAP is a trademark of SAP AG. Other product or service names mentioned herein are the trademarks of their respective owners.

For further information about Business Objects please contact:

Richard Baines, Alison Bell or Fern Warsany
Tel: 01344 486000
Fax: 01344 487000

Tara Verrek, Business Objects
Tel: 01628 764600
Fax: 01628 764701
Email: tverrek@businessobjects.com

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