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Scotland Gives Lithuania Its E-business Strategy

Added: (Thu Nov 16 2000)

Pressbox (Press Release) - Where else would Lithuania turn for its national e-commerce strategy but ….Scotland.

As part of its plans to boost its economy and qualify for EC membership in 2003/2004, Lithuania is encouraging exporters in particular to adopt e-commerce. Needing a national strategy the government has turned to Dr. Jim Hamill of Internet Export Resources in Glasgow.

A respected academic in Scotland, Jim has conducted literally hundreds of seminars on the subject of e-commerce and started IER nearly three years ago to provide e-commerce services to Scottish exporters.

“We have focussed predominantly on meeting the e-commerce needs of Scottish exporters and it was this particular experience which appealed to the Lithuanian government,” explained Dr Hamill. “The government’s primary concern is for e-commerce to facilitate a big increase in export activity amongst Lithuanian companies.

“Lithuania is lagging behind some of its near neighbours, notably Estonia, but it nonetheless has the opportunity to utilise the Internet to become an economic force,” said Jim. “We have only to look at the experience of Finland in mobile telecommunications to see what a small country can achieve in the modern economy.”

Jim is a firm believer that the future of e-commerce lies with B2B use of the Internet and, in particular, Internet supported Customer Relationship Management (CRM). Much of his e-commerce strategy for Lithuania deals with educating local companies about e-CRM and establishing a framework for facilitating its adoption.

Scotland’s own e-commerce plans form part of the blueprint for Lithuania, including the creation of an e-commerce week similar to that recently organised by Scottish Enterprise. “But this is just one of 10 key action points and the challenge now is to put the blueprint into practice,” said Dr Hamill.

Jim’s task is now to work with the government on the implementation phase of the strategy.

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