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MarketingSherpa.co.uk to Hold Rich Media Seminar in London

Added: (Wed Sep 20 2000)


MarketingSherpa.co.uk to Hold Rich Media Seminar In Central London for Online Marketing Pros

20 September 2000 (London)


MarketingSherpa.co.uk announced today that it will be holding a half day gathering for Internet advertisers, agencies and marketers, led by Seth Fineberg, former Managing Editor ChannelSeven.com. The gathering on the topic of rich media will be held at 50 Regent Street in London on 27 September.

Fineberg, a highly sought after Internet marketing consultant, spent almost a decade as a trade journalist. Still a frequent contributor to industry magazines, his column, "Rich Media Rant" appears regularly in iMarketing News. Mr. Fineberg is considered a leading expert on rich media and is a regular speaker at industry events.

The seminar will be limited to 20 attendees to ensure intimacy.

Subjects the summit will cover include:

* True costs and response metrics for rich media campaigns
* How to lower cost of online customer acquisition with rich media
* Which online ad networks can handle rich media (and how to make it easier for them)
* Positives and negatives of different technologies, including: streaming media, Java and Flash technology
* Case Studies (including results) of successful rich media campaigns
* Campaigns that work for low-bandwidth recipients

Time will be allotted for a question and answer session at the end of the summit.

Cost for the event is £199. Attendees may register on line at http://www.ersvp.com/reply/ukrichmedia.

Sponsorships are still available for the event. Rich media vendors who are interested in sponsoring should contact Brian Lim via email at brianl@marketingsherpa.com. Sponsors are encouraged to join the Q & A portion of the event.



About MarketingSherpa, Inc.
MarketingSherpa (http://www.marketingsherpa.com) is a media company bringing practical guidance to the world’s Internet advertising, marketing and PR professionals. The Company publishes six news channels for vertical industries, including MarketingSherpa.co.uk and B2BMarketingBiz.com, and holds regular events in major cities. MarketingSherpa’s team is led by Anne Holland, former head of strategic marketplace development for $100 million media company Phillips Business Information, Inc.


Aimee Kessler Evans, Marketing & PR Director, Marketing Sherpa,
email: mailto:aimee@marketingsherpa.com, website: http://www.marketingsherpa.co.uk, telephone: (973) 992-5330

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