E-Commerce Analysis & Measurement that quantifies the value of E-Business.
Added: (Thu Nov 16 2000)
Pressbox (Press Release) -
Global Internet Science Technology, Inc. Announces
E-Commerce Analysis and Measurement Solutions for,
Executive Management that Quantify the Value of E-Business!
Scottsdale, AZ, November 16, 2000
Global Internet Science Technology, Inc. (GISTI) announced the release of its Web and E-commerce Analysis and measurement solutions for executive management and decision makers. IMT Strategies recently stated, (11/3/2000) “Reporting e-business performance remains a mystery to most organizations. Most organizations have been measuring the wrong data, typically Web Trends or log file data.” IMT also stated, “Most technology investments resemble a “faith leap” by management, rather than an accounting exercise.” GISTI’s services are focused on measurement solutions that track the progress and quantify the value of an e-business initiative.
Linking Measurement to Value - GISTI’s Internet Presence Indexä (IPI-tm)
Recent research by Alta Vista, and a team of Web scientists, determined that the shape of the Web was like a bowtie, (“Bowtie Theory,” May 2000.) Bowtie research discovered that a site’s proximity to the core, was the underlying factor in determining popularity and ultimately its overall revenue producing potential. View an animated presentation on the Bowtie Theory at www.gisti.com/technology.html. GISTI-tm has established a methodology for establishing a site’s position in the Web as the Internet Presence Index. Internet Presence Value-tm, IPV-tm (a component of IPI,) is a numerical calculation, based on the sum of gathered Internet intelligence, e-commerce transactions and sales, which are then reported and plotted over time.
GISTI’s, Internet Presence Index-tm Service is offered as an annual subscription service. The IPI Measurement Systemä is designed to give executive management, quantified data to monitor the progress of a company’s e-commerce initiative from the 100,000, foot level. Until now, web initiatives were left to web developers, untrained and unqualified to implement or understand Internet marketing or corporate strategies. According to IMT Strategies, “The CFO is married to accounting standards and financial measures that do not fairly articulate the economic benefits of e-business.” GISTI solutions and measurement systems bring both groups together to achieve a measurable Internet Presence and improve revenue and profitability potential.
Global Internet Science Technology, President, Avery Martinez, says, “We are pleased to offer these leading edge, e-commerce measurement and analysis services. The “New Economy” has dictated that executives become more fiscally responsible for e-commerce and web initiatives; GISTI services offer that much needed, due diligence component linking management and web developers with hard accountability data. For a limited time we offer a free, limited web presence analysis with a comparison to your favorite competitor.”
Search Engine Optimization isn’t enough!
Research has proved search engine optimization (doorway pages) play only a small part in Internet marketing. As search engine algorithms gain intelligence and complexity, it is clear there are many more factors to consider. GISTI’s Web site is dedicated to building Internet Presence, every company’s ultimate goal. The GISTI.com site offers advice, breaking Internet and search engine news, tools, books, complementary services and qualified partners necessary to succeed in the “New Economy.” Visit our site regularly, www.gisti.com to learn the latest information and tips in building your company’s Internet Presence.
About Global Internet Science Technology, Inc.
Global Internet Science Technology, Inc. (formerly Scientific Web Technology,) is a privately held Internet Intelligence and e-commerce solutions firm focused on executive management. GISTI’s roots are in technology, marketing research, and search engine sciences and has multiple Internet related patent applications on file or in process.
For additional information about Global Internet Science Technology, Inc., please visit our website at www.gisti.com or www.sciwti.com. Contact us, at 1-888-488-8028 or 480-443-6521 or email to firstname.lastname@example.org.
About IMT Strategies, Inc.
IMT Strategies, Inc., is an advisory firm that helps business leaders understand and anticipate the impact of rapidly maturing sales and marketing technologies, changing customer buying behavior and emerging technology-enabled business models. IMT has stated, "Businesses will spend over $1 billion in 2000 to understand how customers behave and develop data that proves e-business works."
Download the IMT Strategies, Online Customer Intelligence report, “Developing Measurement Systems that Demonstrate the Value of E-Business,” which has been provided for GISTI clients and potential investors. http://www.imtstrategies.com/download/TI06-03.pdf or visit http://www.imtstrategies.com.