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China’s Number One Communications Company Launches its New DMR Radios in Europe

Added: (Fri Jun 04 2010)

Pressbox (Press Release) - Hytera will draw on the strength of its European retail network to provide easy migration to the digital era

Shenzhen, China, 04 June, 2010 - As one of the world’s leading professional two-way radio solutions suppliers and China’s leading communications company, Hytera (formerly known as HYT) is getting set to launch its new digital product offering in Europe. The company recently unveiled its very latest DMR and TETRA series of digital two-way radios and solutions at a launch event which took place in Munich, Germany earlier this month.

The future of Two-Way Radio
The globally recognised Digital Mobile Radio (DMR) standard, developed by the European Telecommunications Standards Institute (ETSI) is widely backed by major manufacturers of digital professional two-way radio communication equipment. The DMR Tier 2 standard is designed to operate within the existing 12.5 kHz channel spacing used in licensed land mobile frequency bands and to meet future regulatory requirements for 6.25 kHz channel equivalence. DMR’s primary goal is to specify affordable digital systems with low complexity and the standard provides voice, data and other supplementary services. It also helps alleviate some of the challenges posed by the alternative analog standard by giving end-users increased capacity, better audio quality, longer battery life, more efficient communications, improved productivity and cost savings.

DMR’s applications
Today’s DMR market can be divided into three tiers: commercial, public safety and mission-critical professional. Different products and standards address different tiers. Applications commonly used within the commercial sector for example include trunking, a concept by which a communications system can provide network access to many clients by sharing a set of lines or frequencies instead of providing them individually. However, DMR crosses all three tiers, including public safety, private security, government, education, campus and hospitality, manufacturing and construction, utilities, transport, oil and gas.

Why choose Hytera?
Hytera’s products combine the best in two-way radio functionality with digital technology to deliver increased capacity and spectrum efficiency, integrated data communications and enhanced voice communications. Digital two-way radio system solutions are being increasingly adopted by commercial communication users around the world. The company ensures that end-users are getting a robust and future-ready digital radio solution.
Better basic features
• Enhanced voice communications over a greater range
• Static and background noise rejection
• 40% longer battery life compared to analogue
• Privacy without loss of quality
• Rugged and submersible (IP57 water and dust proof submersible up to 1 metre for 30 minutes)
Flexible migration
Many businesses can’t afford to completely replace an existing infrastructure all in one go. Hytera’s range of digital products operates in both analog and digital modes enabling smooth, planned migration at a gradual pace. By migrating from analogue to digital two-way radio communications, organisations can get access to data in combination with enhanced voice quality to improve responsiveness and productivity.

The soon to be launched DMR product portfolio includes:
Versatile digital mobile radios, covert radio, powerful digital portable radios, digital repeaters.

What’s next for Hytera?
Recognised as being extremely responsive to customer demand and highly capable of customising its solutions, Hytera’s strength lies in its ability to offer cost-effective products, adapted to each customer’s specific budget. The new digital products will bring numerous benefits to end-users and Hytera intends to work with an increased number of business partners to grow its market presence.
Chen Qingzhou, President and Founder of Hytera Communications Co., Ltd, comments, “The European market provides a wealth of opportunities for companies like Hytera. We believe that our DMR products will enable us to position ourselves in a favourable manner on what can be considered as a market that is undergoing a radical transformation. We have a clear understanding of our own potential and have begun our strategic preparation in order to become a key European player in the long term”.
The complete Hytera line will be rolled out in the European market from May 2010 onwards.

Submitted by:Jason LaMotte
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