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SPEEDO to launch global flagship store in Covent Garden

Added: (Fri Nov 24 2000)

Pressbox (Press Release) - SPEEDO launches Global Flagship store in Covent Garden

Speedo, the leading designer of swimwear, has utilised its technical and design expertise in the development of a SPEEDO global flagship store in Covent Garden.

Opening on Thursday 30th November in fashionable Neal Street, the store promises a contemporary and forward thinking interior coupled with the ultimate in swimwear collections.

The store provides a striking and unique environment that takes its inspiration from the worldwide fashion and lifestyle arena, to create a diverse, fashionable and fully functional retail outlet.

The store design reflects the transition by SPEEDO into the fashion arena through use of modern and technical expertise.

Extensive customer research has resulted in individual and softly lit changing areas each uniquely themed to represent key beaches from around the world. Extra-dressing space, and trained staff provide secure and well-serviced fitting areas.

Designed by leading consultants, ˇĄCheckland Kindleysidesˇ¦, the store incorporates 2000 square feet spread over two floors. Video screens showcase beach and leisure footage from around the world. A smoothie bar, clean lighting and warm colours make shopping in the store, a funky, futuristic three- dimensional experience.

Ranges presented in-store include the hugely successful FAST.SKIN body suits, favoured by 83% of gold medallists in Sydney 2000 Olympic, the new Endurance line which lasts 20 times longer than conventional swimwear, menˇ¦s, ladies, junior and tots leisure and training wear.

The Neal Street store complements the recently opened compact replica store in Nottingham and existing Bluewater Store.

For Further Information and artist impressions of store interior, please contact, Ashleigh Dee/Sarah Rayner, Tel: 0207 468 3655, Email: Ashleigh.Dee@PR21.edelman.com

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