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Clint Black and Dallas Cowboys Kick-Off Salvation Army's Kettle Campaign

Added: (Thu Nov 25 1999)

Pressbox (Press Release) - Country music singer Clint Black today joined the Dallas Cowboys and The Salvation Army for the third 'National Kettle Kick-off' -- a special half-time event during the Cowboys' Thanksgiving Day game to launch The Salvation Army's holiday fundraising drive. During half-time, Black performed a unique medley of songs including 'Harmony' from his recent album D'lectified, and dedicated the performance to The Salvation Army in honour of the many services provided to people in need.

"I'm very happy to have been asked to perform today -- watching the Dallas Cowboys game has always been a tradition at my house," said Black. "I also feel great knowing how many people in need will benefit from the work of The Salvation Army."

The Dallas Cowboys, whose Thanksgiving Day games are an American holiday tradition, have established a new holiday tradition with the 'National Kettle Kick-off.' For the past two years, the Cowboys have created Thanksgiving Day half-time extravaganzas with country music superstars and have promoted the event to launch The Salvation Army's holiday fundraising campaign. The Cowboys and Owner and General Manager Jerry Jones have a long history with The Salvation Army and are actively involved with Salvation Army programs and services.

"Our Thanksgiving Day half-time shows have become a very visible part of the holiday tradition at Texas Stadium," said Jones. "With the visibility of the Dallas Cowboys and The Salvation Army, we are able to invite the world into our home and offer an invitation for millions of people to make a difference in the lives of so many."

The Kettle Kick-off event was nationally televised by CBS to draw attention to the 20,000 kettles that will appear across the country on Friday, November 26 -- the biggest shopping day of the year -- and to encourage the American public to give something extra to those in need while buying holiday gifts for friends and family.

"Through the donations received during our holiday fundraising drive, The Salvation Army was able to help more than 32 million people in need last year," said Commissioner John Busby, National Commander of The Salvation Army. "Need knows no season -- people need our help every day of the year -- and the contributions made to kettles during the holidays help us change the lives of Americans throughout the entire year."

The Salvation Army has more than 9,000 centers of operation in local communities nationwide and all kettle contributions go directly to support local programs. The Salvation Army provides food for the hungry, companionship to the elderly and ill, clothing and shelter to the homeless, opportunities for underprivileged children, relief for disaster victims, assistance for the disabled, and many more services to assist those in need.

In addition to the half-time performance, the Dallas Cowboys sponsored an Internet auction to help support the Salvation Army local kettle drive in Irving, Texas. A package featuring a Clint Black Signature Baby Taylor Guitar donated by the singer, as well as four game tickets, sideline passes for the pregame warmup, and an autographed football donated by Jones, was auctioned to the highest bidder through the Dallas Cowboys Web site. The winner, whose bid of $6,050 will go directly to The Salvation Army in Irving (TX), had the opportunity to meet Black during yesterday's rehearsals, and met Jones on the field before today's game.

The Salvation Army is an evangelical part of the universal Christian church. One of the largest charitable and service organizations in the world, The Salvation Army has been in existence since 1865, supporting those in need without discrimination. Those wishing to make donations can call their local Salvation Army, or may call 1-800-SAL-ARMY for assistance in finding the nearest Salvation Army center of operation. The Salvation Amy also can be found at www.salvationarmyusa.org .

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