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WILD...OR MILD?

Added: (Fri Dec 03 1999)

Pressbox (Press Release) - The Weather Channel Reveals What's In 'Storm' This Winter

ATLANTA--(BUSINESS WIRE)--Dec. 2, 1999--The Weather Channel® (TWC) will release their official 'Winter Weather Outlook' on December 5th-6th, a timely and much anticipated report predicting weather patterns for the advancing winter season.

As the country braces for Old Man Winter, the TWC team of more-than 100 meteorologists predicts that La Nina will have an effect on North American winter weather patterns, and cause inconsistency and variability between cold and warm periods. Winter's character for much of the country is typically mild as a result of La Nina with occasional blasts of arctic air. La Nina, who made an appearance last winter and revisits this season, brings changes in sea surface temperatures in the Pacific Ocean that can cause the dominant jet stream to flow from the Pacific Northwest across the Midwest. This system occasionally taps into frigid arctic air, creating the potential in the nation's midsection for harsh weather conditions for short periods of time. In contrast, residents of the South can expect their winters to be drier and warmer during La Nina years.

"People all across the country want to know what effect all these changing climatic conditions are having on their weather," said Terry Connelly, senior vice president programming and production for The Weather Channel. "TWC boasts the largest meteorology staff of any network. Our weather experts forecast up-to-the-minute weather conditions to keep viewers as prepared as possible for the day's weather. We want people to know they can rely on us to keep them ahead of the storm."

'Winter Weather 2000 Outlook' will be hosted by TWC's winter weather expert Paul Kocin, a highly respected authority on the subject of winter storms. Kocin will be on-call for media requests to discuss this year's major winter weather events, and will offer detailed insight on-air during TWC's severe weather programming. Whenever severe weather threatens, TWC airs live on-the-scene coverage by on-camera meteorologists in areas being affected by the winter storms.

Last winter, The Weather Channel achieved record high ratings during the season's first winter storm known as 'First Strike '99.' According to Nielsen Media Research, at the storm's peak, nearly two million households tuned into The Weather Channel, record that remained unchallenged until this year's hurricane season.

The Weather Channel, Inc., based in Atlanta, is the nation's premier provider of weather information. The only 24-hour international weather network, The Weather Channel is seen in more than 74 million homes nationwide. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, Va.-based privately held media company with global interests.

The Weather Channel's Web site, weather.com, is the world's leading source of weather on the Web, and one of the fastest growing sites on the Internet.

As the premier all-weather site, weather.com offers comprehensive forecasts and weather-related information for more than 77,000 locations worldwide and features content highlighting the impact of weather on everyday life, including sports, travel and health. weather.com averages more than 130 million page views per month and is consistently ranked the top single-content news site by Media Metrix. Marketing and distribution relationships include America Online and AOL.COM, Netscape, CompuServe, AOL's Digital City, Go2Net, InfoSpace, ZDNet, ESPN.com and ABCNews.com.

If you would like more winter weather information from TWC's winter weather expert Paul Kocin or if you'd like to schedule an interview with an OCM to discuss your area of the country, please contact Kathy Lane at 770/226-2102 or The Weather Channel MEDIA ONLY Hotline at 770/226-2506.

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