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Technics launch 30th anniversary legacy website

Added: (Tue Nov 13 2001)

Pressbox (Press Release) - ---BEGINS---
This year Technics, the renowned audio sub-brand of Panasonic celebrates its 30th anniversary. Over the last 21 years, Technics has been at the epicentre of musical culture, with its SL1200 series of turntables being the favourite of DJ's since scratching and spinning began.

The ambitious website http://www.technics1210.com, focuses on the SL1210 turntable and how it came to achieve its iconic status, explored in the two key areas of the site; a cultural timeline and a sound flyer.

Interviews and testimonials from some of the world's most influential DJ's (Todd Terry, Graeme Park, Cash Money, DJ Craze, Howie B, Maseo from De La Soul and Sasha) along with anecdotes from the original SL1210 design team have been gathered by the de-construct team and its project consultant, DJ, photographer and presenter Normski, to create an audio-visual journey through 3 decades of Technics culture. The timeline outlines the evolution of dancefloor music and the pivotal role that the SL1210s have played. Represented as a visually striking retrospective, it stretches across a graphical backdrop inspired by club flyers and supported by photography, the majority of which has been supplied by PYMCA and Normski.
About Technics SL1210 decks
During the 70s, DJs such as Larry Levan and David Mancuso laid the foundations for the new musical directions of what was to become one of the widely influential movements in music history. The Technics 1210 turntable is a design classic; durable, portable, reliable, sleek, it has remained unchanged for 21 years and is featured in the Science Museum as one of the 150 most influential pieces of technology that has shaped our world. As sponsor of the DMC annual World DJ Championships, Technics' 1210 is showcased as the decks of choice for dedicated turntablists. Activity surrounding the anniversaries is a chance for Technics to say thank you to the music industry for it's support will enable loyal consumers to get even closer to the brand about which they are so passionate.
Dan Douglas
email dan@de-construct.com tel +44 (0)7989 407 292

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