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(Filo)fax about Natalie Imbruglia

Added: (Tue Feb 13 2001)

Pressbox (Press Release) - (Filo) fax about Natalie Imbrulia
Graphico Designs Natalie Imbruglia Interactive Website
Graphico New Media launched Natalie Imbruglia’s official interactive website this week, for its long-term client, BMG Entertainment.
Graphico has developed a full flash site and this animation allows users to actually flick through the pages of Natalie’s filofax, making the site a far more personal experience. Fans not only gain an insight into her life but also receive messages directly from Natalie, so that they feel a lot closer to her.
Natalie herself has been personally involved in the site’s development and wanted to create a site that would, not only enable her to communicate with her fans, but would also reflect elements of her own life. As Natalie carries her filofax wherever she goes, Graphico used the filofax as the site’s main interface.
Blair Schooff, BMG New Media Director, said “This is the first website we have commissioned where the artist is personally involved on a regular basis. The graphics behind the filofax interface are visually stunning and far from detracting from the content, actually form part of the overall experience.”
When Natalie visits the site to chat with her fans in the bulletin board, they will know it’s her as the text will appear in blue. The bulletin board also lets fans chat with other users about the site and share information. They can flick through the pages to keep up-to-date with what Natalie is doing, view snapshots (some taken by Natalie herself) and listen to soundclips from her latest releases.
Said Graham Darracott, Graphico’s Sales and Marketing Director, “The fact that this is the official Natalie Imbruglia website was obviously going to attract a lot of visitors to the site. We wanted to create something that was as cool and dynamic as Natalie’s own image. Since its launch, ratings have gone through the roof and from the message board it is clear that fans love the graphics as much as they love Natalie!”
Check out the website at www.natalie-imbruglia.co.uk
Graphico has been creating new media projects with BMG for 3 and a half years, including pioneering the development of BLIPVERT™. Other work includes award-winning CDs for Westlife and Eurythmics and over 3 million interactive CDs and websites for chart topping BMG artists including: Westlife, Five, Christina Aguilera, Another Level, Foo Fighters, Santana, Whitney Houston and Outkast.

About Graphico:
Graphico is a new media production house that specialises in the design and production of creative new media solutions for Internet, E-commerce, Enhanced CDs and Interactive Television. Graphico offers a comprehensive range of in-house design, creative, development and consultancy services. Since 1990 Graphico has been creating innovative and award winning applications for clients including Universal, BMG Entertainment, Pepsi, Nike, ICL Financial Services, Reed Business Information and Pearson Education. For more information, or to view Graphico’s work please visit: www.graphico.co.uk

For more information contact:

Caroline Larnach or Emma Cohen, Fox Parrack Hirsch Communications
E: Clarnach@fphcom.com; ecohen@fphcom.com
T: +44 (0) 207 436 4336

Graham Darracott, Graphico New Media
E: graham@graphico.co.uk
T: +44 (0) 1635 522 810
W: www.graphico.co.uk

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