VALUECLICK LAUNCHES INSTANT STREAMING MEDIA ADVERTS
Added: (Mon Jun 25 2001)
Pressbox (Press Release) -
ValueClick launches instant streaming media adverts
through partnership with EyeWonder
First European pay-for-performance streaming media adverts
London, 22nd June 2001 – ValueClick Europe, the world’s leading provider of performance advertising solutions, has today partnered with EyeWonder, the creator of instant streaming video technologies for Internet and wireless devices, to offer streaming video and audio adverts as part of ValueClick’s UK suite of advertising products. Powered by EyeWonder’s EYERIS technology, EyeMedia streaming media adverts load seamlessly without the need for any end user plug-in or media players, from as little as a 28k modem. The solution provides marketers with the opportunity to extend their traditional television messages to the online audience.
ValueClick is the first UK network to provide streaming media adverts on a pay-for-performance basis, further enhancing the attractiveness of this highly dynamic and interactive product offering by ensuring maximum return on investment for marketers. ValueClick will offer the adverts across its entire network of 3,500 UK sites on a cost-per-click (CPC) pricing model ranging from £1.00 to £1.60. This provides ValueClick’s customers with a highly cost-effective mechanism for increasing response to, and recall of, online campaigns.
Eyewonder’s EyeMedia solution allows advertisers to easily adapt current video based advertising into online creative in the form of banners, skyscrapers, or pop-ups.
“The potential for much more creativity in online advertising is needed, and now that there is the technology to make video and audio adverts appear immediately on web-pages, the medium will come alive,” commented Rupert Staines, Managing Director, ValueClick Europe. “By partnering with EyeWonder, we can add a different dimension to advertisers online campaigns, which will be as powerful as TV, yet harness the interactivity and measurability of online advertising. As with all ValueClick products, our customers only pay for measurable results.”
“We are delighted to partner with ValueClick to offer advertisers the ability to deliver compelling video and audio impressions online,” said Paul Coles, Managing Director in the UK for EyeWonder, Inc. “ The partnership will offer online marketers a highly effective mechanism to increase the response rates of their online campaigns.”
ValueClick has over 90 clients in the UK including: BA; Dell; GlaxoSmithKline; GoJobSite; and Oxfam.
ValueClick (Nasdaq: VCLK) is the world’s leading provider of performance advertising solutions for advertisers and web publishers, with offices located in England, France, Germany, Brazil, Canada and the United States. Through a combination of performance-based pricing, advanced targeting capabilities, rigorous network quality control and an integrated product line, ValueClick provides marketers with a highly cost-effective method of attracting targeted, high-quality customers. For website publishers of all sizes, ValueClick offers the ability to create reliable new revenue opportunities from their advertising inventory.
Visit www.valueclick.com/uk for more information.
EyeWonder Inc. develops instant streaming video technologies for Internet and wireless devices without the need for media players. The company's solutions include EyeMedia for advertising, EyeMail video e-mail, as well as content and learning integration. All solutions utilize the company’s proprietary, java-based video compression technology EYERIS to provide high-quality video and audio to over 90 percent of Internet audiences. The company is headquartered in Atlanta, Georgia, with offices and resellers around the world.
Visit www.eyewonderuk.com for more information.