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New Online Web Writing Classes Teach New Media Skills to Would-be Web Writers

Added: (Sun Apr 01 2001)

Pressbox (Press Release) - “Make a Living Writing for the Web” classes will teach freelance writers around the world vital skills to launch their web writing careers.

April 2, 2001: ContentCounts.net, a quickly evolving website for web content creators, announced the launch of their first web-based class today.

“Make a Living Writing for the Web,” aims to teach freelance writers not only web style guidelines, but also an important understanding of web-based businesses and clients. “The web provides a wealth of opportunities for freelance writers,” says Melissa Brewer, the class instructor and website founder. “Unfortunately, many writers are unfamiliar with web style guidelines and think that the transition from print to web is an easy task. Without a familiarity with the web industry, it can be very frustrating. There’s much more to web writing than voice and talent. It also involves techie skills and an understanding of web audiences.”

For a fee of $100.00,
Lesson 1: Understanding the Markets (Web Site Types, Genres)
Lesson 2: Understanding Web Audiences (Understanding and writing for General Users,
Expert Users, and your Target Audience. Using Voice and Tone.)
Lesson 3: Writing, Web-Style (Good Writing and the Inverted Pyramid Structure, The Mantra: "Concise, Objective, and Scannable", and Writing with Search Engines in Mind)
Lesson 4: Writing, eMail-Style (Writing for eNewsletters, Direct-Response eMail, and Press Releases.)
Lesson 5: Packaging Yourself (Creating a Web Site, Essential Self-Marketing Tools, Getting and Displaying Clips.)
Lesson 6: Getting Work: (Setting Your Rates, Querying and Responding to Job Ads, Over 100 job hunt resources for writers, using RFP marketplaces.)
-Plus Much More!

Melissa also offers unlimited follow-up consultations for class participants. “It’s important for writers to know that if they have any questions in the future, there is somebody who will be happy to help them, instead of viewing them as competition.” She hopes that Content Counts evolves into the premier online community for content creators. “Freelance writers have recently lost one of the most important and influential online communities they ever had. (Inkspot.com) I know that Content Counts can’t fill this large void, but I hope that we fill an important niche for web writers. While communities such as Content-Exchange.com are great networking tools, Content Counts seeks to be a learning community and forum for new and experienced content writers.”

The classes are tailored to “experienced and beginning writers” and are priced affordably. “When I looked at web writing classes, I found several companies that teach web style guidelines for between $400.00 and $650.00. These classes are great for companies that don't plan on hiring a new writer and want somebody on their administrative or technical writing staff to take over reformatting the text of their website,” Melissa says about the competition. She created the class after scouring the web for sources aimed at freelancers and found little for web writers. “There was a huge gap between the information that writers, especially freelance writers, need to have for success on the web. Sure, we need to learn about ‘microcontent’, but we also need to know how to find work successfully. How many freelance writers know how to use online RFP marketplaces successfully? How many new writers charge 20 cents a word when the average online writer charges $1.00? Without a clear understanding of new media’s quirks and practices, many freelancers give up on web markets or sell themselves short.”

Melissa Brewer is a Generation X-er who grew up with the web. She has been writing her “entire life”, and freelancing full-time for the past year. She currently finds over 98% of her writing work through online sources and markets, using RFP Marketplaces such as eLance.com and internet job boards. She says that her plans for the future include expanding ContentCounts.net into a web writing community, and publishing an ebook based on the class content. She will also be launching short, affordable online web writing classes for small businesses and nonprofits within the next few months. You can visit her website at www.contentcounts.net to read the class syllabus or register for the class. You can also email her for more information.


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