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MEDIA UK REACHES A MILLION PAGE HITS A MONTH

Added: (Tue Dec 19 2000)

Pressbox (Press Release) - MEDIA UK REACHES A MILLION HITS A MONTH

- online media information portal launches more free services -


London, December 19, 2000 - Media UK, the UK's most popular online information portal for media professionals, is now producing over 1 million page impressions a month. This success has been achieved without the need for a significant marketing campaign and visitor levels are steadily increasing by more than 20% per month.

Media UK is a web portal designed specifically for people interested in the media. Easy to use Deep-Link directories allow access to any section of any newspaper, television, radio or magazine website in only four clicks. With direct links to over 10,000 media web pages published throughout the UK this makes Media UK the most comprehensive free directory service targeted at the media sector in the UK.

With a loyal following of media professionals now using the Media UK Community Forums, those working in the industry can use the site to check on their competitors, plan campaigns, source local publications, look up advertising rates and research media stories.

Also today, Media UK launches two additional free portal services:

Deep-Search which allows users to quickly and easily search through 2,000 media sites worldwide for any news story they want, with the ability to add a ticker to monitor breaking news on their desktop.
Media UK DigiGuide a highly sophisticated online TV and radio programme guide that allows users to completely plan their home entertainment. Using its built-in Smart Search facility the guide can even suggest programmes for the user to watch. It does not rely on a continuous internet connection, making it ideal for home users as well as those at work.

James Cridland, Editorial and Content Director commented:
"This is a fantastic time for Media UK, which at five years old is one of the longest running websites in the country. Since the formation of our technology partnership with Felspar nine months ago we have grown from 250,000 to over one million hits per month. The new free portal services launched today will help to ensure that 2001 shows even more growth for the company."

Media UK has been cash positive since its launch, with all profits being reinvested in constantly improving the company's media portal services. With no large marketing spend, the growth in popularity of the site has been achieved through word of mouth recommendations by users to their colleagues and friends. This practice has fostered a strong sense of community that is shared by those using the site, and is reflected through the feedback received from new users.

The company is currently in discussions with a number of organisations about investment, content provision, e-Commerce and strategic partnerships. In 2001 Media UK expects to make key strategic business development announcements.

For further information on Felspar Limited please go to their web site (http://www.felspar.com)


About Media UK (http://www.mediauk.com)

Media UK was established in 1995 as a media web site and has developed into the premier information portal serving the media sector in the UK.
Media UK is primarily an aggregator of publicly available information through the Media UK Internet directories. These unique tools allow users to quickly and easily link to over 10,000 web pages published by newspaper, television, radio and magazine companies throughout the UK.

Media UK is linked-to directly from corporate Intranets of the world's largest media organisations including the BBC, Granada and GWR Group, the largest commercial radio company in the UK.

In 2000 Media UK was ranked within the top 1% of most popular websites in the world according to results from WebsMostLinked.com. AltaVista have reported Media UK to be the most-linked-to media portal in the UK.

Further information:

James Cridland, Editorial Director, Media UK - 020 7257 8520
Micky Darby, Marketing Manager, Media UK 020 7257 8520

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