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Learningstore.co.uk Signs Up New Agency

Added: (Mon Dec 18 2000)

Pressbox (Press Release) - UK’s only lifelong learning e-commerce store goes with IBG Marketing to raise UK profile

London, - 18 December 2000 – IBG Marketing, a division of Internet Business Group plc, the products, services and investments company, today announced the addition of Learningstore.co.uk to its list of clients. IBG Marketing will implement an integrated marketing and media communications campaign for Learningstore.co.uk, the online retailer of learning software titles (www.learningstore.co.uk).

Learningstore.co.uk is a dedicated online store that offers an extensive catalogue of over 1,000 titles for the PC and Macintosh™ owners ranging from educational, simulation, computing and special needs, to lifestyle and entertainment. The site is the UK’s only educational and lifelong learning e-commerce store. The agreement with IBG Marketing will help raise Learningstore.co.uk’s profile within the UK and generate increased revenues through improved traffic levels, as well as introduce the Learningstore.co.uk concept to a number of new markets.

The agreement will see IBG Marketing handle a range of marketing activities which include press and media relations; direct marketing; media planning and buying; online affiliate marketing as well as building strategic marketing partnerships with Learningstore.co.uk’s publishing houses.

“We chose Internet Business Group because of its knowledge and expertise in the e-commerce industry,” said Louisa Gilboy, Founder of Learningstore.co.uk. “Internet Business Group has the ability to provide both strategic message positioning and tactical execution that will help us in an increasingly e-commerce-driven world. As IBG also maintains and develops the web site, we recognised the value in keeping all of the site’s development under one roof, which is why we saw IBG Marketing as the obvious choice."

Richard Leslie, Director, IBG Marketing said: “I am delighted to be working with Learningstore.co.uk as it has a truly unique offering in the UK and has is already a proven success within the fiercely competitive online retail market.”


Notes to editors
Internet Business Group plc
Internet business Group is a product, services and investment company focused on providing clients with a competitive advantage through the intelligent application of new media. The company was formed in 1996 and has been quickly established as one of the UK’s leading new media agencies. In May 2000, the company floated on the Alternative Investment Market (AIM), capitalising the Group at approximately £21m.

IBG Marketing, a division of Internet Business Group plc, the products, services and investments company, is a full service, results-orientated marketing communications agency delivering online and traditional offline marketing services across all industry sectors.

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