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Addition-Elle "Share of Customer" Strategy

Added: (Tue Jun 19 2001)

Pressbox (Press Release) - Addition-Elle, Canada's leader in plus size fashion, is offering to strategic partners with share values and markets, the opportunity to market directly to the women of today -- these same women that makes 80% of household purchasing as well as drive 50% of all decision in a number of traditionally male categories, as well: 65% of new cars, 50% of home computers.



June 15, 2001, Montreal --With 70 stores in major malls across Canada, Addition-Elle is launching its first Fall 2001 lifestyle magazine. The FREE magazine will be send directly to the door of its VIP Club Members as well as distributed coast to coast through its stores - the end results will be an exposure to over 10 million women who shop at Addition-Elle every year.

Addition-Elle' s direct mail strategy has abilities to target and focus on a highly specialized segment of the population. The strategy is very useful in tracking consumer response, and its format allows for the distribution of product samples along with coupons. It also provide partners with a better way of maximizing the return that they get out of every advertising dollar invested. It can provide more credible, valuable, and eye-catching offers in ways and places where your competition isn't even in sight.

Within the age bracket 25 to 54, the Addition-Elle fashion conscious clientele is self confident and dynamic with a wide range of interests. Mostly a middle-income earner, 38.3% reside in Quebec and the Atlantic Provinces, 38.3% in Ontario and 23.4% in the Prairie Provinces and British Columbia.

Addition-Elle magazine’s editorials are primarily fashion, but it plans over the next issues to add finance, automotive, home buying, home improvement, computer, telecommunication, electronic equipment and last but not least, health. It is been published by a team of Canada's most influential fashion and lifestyle experts, which means that partner's message will be delivered in a high quality publication produced by world class design, graphics and editorial team.

In the next few months, Addition-Elle will step up its efforts by targeting national companies that fit its client's demographics. The company also is gearing up for an Fall public relation campaign surrounding the launch of the Addition-Elle magazine as well as of its website http://www.addition-elle.com

As Addition-Elle strategic partners, companies have the opportunity to be represented proudly alongside this fashion leader, while obtaining direct captive access to the largest and most sought after consumer audience in Canada. Addition-Elle makes it yours to reach

If you have any questions, comments or suggestions, please feel free to contact at any time :



Michelle d'Eze, MBA, MSIMC
Integrated Marketing Communications
Addition-Elle Magazine
A plus for the fashion conscious women of today
Montreal: 514-938-8352
Email: deze@sympatico.ca
Addition-Elle, Canada's leader in plus size fashion, is offering to strategic partners with share values and markets, the opportunity to market directly to the women of today -- these same women that makes 80% of household purchasing as well as drive 50% of all decision in a number of traditionally male categories, as well: 65% of new cars, 50% of home computers.



June 15, 2001, Montreal --With 70 stores in major malls across Canada, Addition-Elle is launching its first Fall 2001 lifestyle magazine. The FREE magazine will be send directly to the door of its VIP Club Members as well as distributed coast to coast through its stores - the end results will be an exposure to over 10 million women who shop at Addition-Elle every year.

Addition-Elle' s direct mail strategy has abilities to target and focus on a highly specialized segment of the population. The strategy is very useful in tracking consumer response, and its format allows for the distribution of product samples along with coupons. It also provide partners with a better way of maximizing the return that they get out of every advertising dollar invested. It can provide more credible, valuable, and eye-catching offers in ways and places where your competition isn't even in sight.

Within the age bracket 25 to 54, the Addition-Elle fashion conscious clientele is self confident and dynamic with a wide range of interests. Mostly a middle-income earner, 38.3% reside in Quebec and the Atlantic Provinces, 38.3% in Ontario and 23.4% in the Prairie Provinces and British Columbia.

Addition-Elle magazine’s editorials are primarily fashion, but it plans over the next issues to add finance, automotive, home buying, home improvement, computer, telecommunication, electronic equipment and last but not least, health. It is been published by a team of Canada's most influential fashion and lifestyle experts, which means that partner's message will be delivered in a high quality publication produced by world class design, graphics and editorial team.

In the next few months, Addition-Elle will step up its efforts by targeting national companies that fit its client's demographics. The company also is gearing up for an Fall public relation campaign surrounding the launch of the Addition-Elle magazine as well as of its website http://www.addition-elle.com

As Addition-Elle strategic partners, companies have the opportunity to be represented proudly alongside this fashion leader, while obtaining direct captive access to the largest and most sought after consumer audience in Canada. Addition-Elle makes it yours to reach

If you have any questions, comments or suggestions, please feel free to contact at any time :



Michelle d'Eze, MBA, MSIMC
Integrated Marketing Communications
Addition-Elle Magazine
A plus for the fashion conscious women of today
Montreal: 514-938-8352
Email: deze@sympatico.ca

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