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300,000 listeners for pink radio station

Added: (Mon May 14 2001)

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PRESS RELEASE
GAY RADIO



LBH RADIO NOW HAS IN EXCESS OF 300,000 LISTENERS




An audience measurement study conducted by Continental Research during the period 4th – 10th May 2001 and published today, reveals that in excess of 300,000 Adults now listen to LBH Radio – The Scene- broadcasting 24 hours each day on Sky Digital exclusively to the UK’s Gay Community. This figure is in addition to the huge audience the station reaches from its Internet listeners.

The study shows that the All Adults age groups 25-34, 35-44 and 45-54 provide the highest audience figures whilst proportionately, Female listeners outnumber Males.

LBH Radio Chief Executive Torquil Riley-Smith said “This is the news we have been waiting for. Since launching LBH Radio – The Scene- only a few months ago, we have known, from the vast number of e-mails, phone calls, faxes and letters we receive each day from all parts of the UK, that we are providing the gay community with the right formula of radio entertainment.

Having just announced our success on air, we have become inundated with messages of congratulations and we are now able to fully substantiate our earlier claims of having such a huge audience.

LBH Radio advertisers recognise that they are reaching a selected market sector of listeners with exceptionally high disposal incomes. I expect to announce, in the near future, further exciting expansion plans for penetrating the gay market place”.

Further information if required is available from Ray Anderson, Station Manager, LBH Radio, Century House South, North Station Road, Colchester, Essex CO1 1RE Phone: 0808 0000 524… Fax: 0870 127 4150 … E-mail: sales@lbhradio.com

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