Marketing: Page 226

THE LONG AND SHORT OF COPYWRITING By Paul Tracy Sales letters come in many lengths, ranging from one page to several. Conventional copywriting wisdom holds that long copy most often will outperform short. The maxim is, "The more you tell, the more you sell." Some copywriters have challeng(Added: Tue Oct 09 2001)

VWV LAUNCHES NEW STRATEGIC MARKETING INITIATIVE Once again at the forefront of strategic and innovative communication, VWV Interactive has launched a new mobile marketing initiative – Mobile Direct Marketing (MDM), which allows for relevant permission based messages to be delivered to an op(Added: Tue Oct 09 2001)

(New York & London, October 2, 2001) – SponsorClick announced today the launch of SponsorEye™, an innovative sponsorship intelligence service. With SponsorEye™, sponsors and communication agencies are continuously informed of sponsorship opportunities that match their objectives as soon as they beco(Added: Tue Oct 02 2001)

Conundrum has opened its doors to assist businesses with the assessment and analysis of their affective internet usage. By contracting Conundrum to report on website ranking, website content – in comparison with competitors - and search engine compliant will allow for increased business exposure. (Added: Thu Sep 27 2001)

e-district, the iTV entertainment company has launched two new iTV advertising packages. Both are fully inclusive of media, design and data capture in an effort to provide a cost-effective means for brands to trial iTV across several leading platforms. The “campaign” and “sponso(Added: Thu Sep 27 2001)

List of commercial real estate agents specializing in trucking properties joins online trucking and logistics publication PALO ALTO, CALIF. (September 24, 2001) - TruckShark™, the online trucking and logistics publication, announced today that it has added a directory entitled "Truck Terminal Rea(Added: Mon Sep 24 2001)

FALK eSOLUTIONS USES QUOVA GEOPOINT TO PROVIDE CITY GEO-TARGETING FOR ITS CLIENTS Locally targeted ads yield higher click through rates and increased CPMs AMSTERDAM, The Netherlands (September 19, 2001) – Quova, Inc., a leading provider of Internet intelligence services to e-business(Added: Thu Sep 20 2001)

_____________PRESS ANNOUNCEMENT____________ MarketProfiles.net http://www.marketprofiles.net/ Contact Gene Hall Ph - 650-938-1075 Fax – 413-677-1125 Email - gene@marketprofiles.net For Immediate Release JOB SEARCH WEB SITE VISITORS SPEAK OUT – WHO WE ARE AND WHAT WE WANT A new st(Added: Sat Sep 15 2001)

Galaxi Television are seeking the help of terminally ill patients in their continuing research into life after death for their latest project Phantom or Fraud? Knowing that some will be alienated by the request, the company are treading very carefully in this project, but feel that many people m(Added: Wed Sep 12 2001)

ZyWeb Quickens the Time to Create Web Sites UK & Menlo Park, CA, 11th Sept 2001 - ZyWeb, the award winning Web Page Builder now has a new version enabling Business and Personal web publishers to create their own web sites even more quickly, using the new fast customise page with its inbuilt quick(Added: Wed Sep 12 2001)

Wednesday, Sept. 5, 2001. New Media Shakes up the Advertising Community and Already Shows Great Promise. New media shakes up the advertising community and already shows great promise. Preliminary tests show incredible results and have many attracted the full attention of the advertising and marke(Added: Tue Sep 04 2001)

Banners are quickly becoming increasingly less effective, click through rates on gif and flash banners are often less than 1%. Dark Side Studios have developed a new breed of rich media banner, the banner game. Unlike Flash banners, it is not only animated and eye-catching but also interactive a(Added: Fri Aug 31 2001)

SPONSORCLICK LAUNCHES UNIQUE INTEGRATED SPONSORSHIP SOLUTION FOR COMMUNICATION AGENCIES (New York & London, 30 August 2001) – SponsorClick announced today a fully integrated sponsorship solution, which helps communication agencies face the rapidly expanding marketing needs of their clients. Than(Added: Thu Aug 30 2001)

A new online service called PollMatrix.com, which will provide UK businesses with free market research tools, was officially launched today by Scottish online strategy consultants Scotti Internet Marketing. Described as a global survey community, PollMatrix.com has been created to give organisa(Added: Mon Aug 27 2001)

Profitable Mail Order Made Easier E-commerce site owners looking for a truly innovative way to promote their shopping site direct to proven internet buyers may be interested in joining a new marketing cooperative called Shoppershare. Designed uniquely to help Internet retailers increase sales,(Added: Fri Aug 24 2001)

You have 1 or 2 seconds to make an impression, and 2 or 3 seconds more to make a sale, or forget the web hosting business!! Web hosting as a business has taken off in the last 12 months, with a vengeance. How many web sites are on the Web today? They all have to be hosted somewhere, the resul(Added: Wed Aug 22 2001)

Santa Rosa, CA...In response to increasing customer demand, Flex Products, Inc., a JDS Uniphase company (NasdaqNM: JDSU), announced today that it has more than tripled its color shifting pigment capacity, by installing two unique new multi-million dollar coating machines at its Santa Rosa headquarte(Added: Tue Aug 21 2001)

For: Weinschenk Consulting, PO Box 226, Edgar, WI 54426. Contact: Susan Weinschenk, (800) 236-2599, susan@weinschenk.com. FOR IMMEDIATE RELEASE Kill Those Pop-up Screens Before Customers Kill You, Advises Web Usability Psychologist Susan Weinschenk As Unrequested Browser Screens Proliferate (Added: Tue Aug 21 2001)

EMBARGOED UNTIL 0600 GMT WEDS, AUGUST 22, 2001 News release from onlinewords PR (www.onlinewords.co.uk) Rural-focussed web company, isledesign.com launched isledesign, a new web development company with a strong focus on enabling small rural companies to enter e-commerce, has been lau(Added: Tue Aug 21 2001)

Stratecomm (http://www.stratecomm.com) regrets to announce the departure of Piers Bocock, one of the founding partners and recent CEO of Stratecomm. Mr. Bocock will be exploring new opportunities while spending more time with his family. Stepping into his place will be Tracy Marshall, also a(Added: Mon Aug 20 2001)