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eMarketing - What, Why and How

Added: (Wed May 23 2001)

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23 May 2001


eMarketing: What, Why and How

NewWorld Commerce to Host eMarketing Seminar in Conjunction with the Direct Marketing Association




eMarketing company, NewWorld Commerce, is running a free half-day seminar next week entitled ‘eMarketing: What, Why and How’ in conjunction with the Direct Marketing Association. The seminar will run on Thursday 31st May 2001, from 9am - 12pm at the Direct Marketing Association’s offices in Haymarket, London.
The aim of the seminar is to impart knowledge, experience and expertise on exactly what eMarketing is, why companies and marketers should be thinking about adding it to their current marketing mix, and how to begin eMarketing.
Speakers from NewWorld Commerce, the Direct Marketing Association and salesforce.com will be imparting their knowledge of eMarketing, including how to get started, the best practices to adopt, the legal implications concerning the issue of privacy, and case studies.
Register online at http://ukseminar.newworldcommerce.com or phone Michal Gal, UK Marketing Manager on 020 8757 8964.
ENDS

NOTES TO EDITORS:
About NewWorld Commerce

Founded in 1994, NewWorld Commerce (www.newworldcommerce.com) offers a self-service eMarketing solution that lets marketers create, manage and deliver complete marketing campaigns online. Based in Dublin, Ireland, with U.S. headquarters in Seattle, NewWorld Commerce's European and North American customers include WorldCom, Heineken, Oracle and Pigsback.com, among others.


The NewWorld Direct™ eMarketing solution enables marketers to conduct campaigns via interactive marketing campaign Web sites and email communications. It provides sophisticated targeting and detailed measurement to maximise return on investment. NewWorld Commerce Services provide expert eMarketing knowledge, tactical and strategic implementation, and user support to deliver sustainable value.

About The Direct Marketing Association (UK) Ltd
The DMA (UK) Ltd is the trade organisation for companies working in direct marketing in the UK. The DMA's mission is to represent the best interests of their members by raising the stature of the direct marketing industry, and giving the consumer trust and confidence in direct marketing.
The DMA has over 850 member organisations, with all members operating under a strict Codes of Practice. The DMA is made up of 12 councils, three regional offices and one division, which represent every industry sector and activity in direct marketing.
The DMA (UK) Ltd is a member of the International Federation of Direct Marketing Associations (IFDMA) and FEDMA (Federation of European Direct Marketing Associations).
The DMA has become the point of reference, expertise and advice for political institutions in Europe and Westminster, opinion formers, media, consumers and for the communications industry as a whole.

For more information on the DMA please visit their website at www.dma.org.uk


salesforce.com

For further information contact:

Angela Walker at Praxis PR on 020 7749 5919, angela@praxispr.co.uk;
Samantha Cooke at Praxis PR on 020 7749 5911 sam@praxispr.co.uk


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