Why Your Small Business Needs PPC and WordPress To Succeed
Added: (Sun Sep 04 2022)
Pressbox (Press Release) -
If you're a small business owner thinking that online marketing is the cost-effective way of growing — you're not alone. This is why it's important to use different strategies to rise above the cutthroat competition in the digital world. These strategies include doing pay per click or paid search marketing, having a Wordpress-powered website — and tapping a WordPress and Pay Per Click agency to help you with these.
The Power of PPC
PPC advertising is as straightforward as it sounds: you only pay for each time a user clicks on your advertisement. Compared with traditional advertising, this is way more cost-effective.
Because of this benefit, many add PPC to their online campaigns. However, keep in mind that Google — the biggest search engine on the planet — only displays up to four paid search results on the top of the results page. Its choice will be dependent on several factors, including the relevance of the ad and landing page and cost per click bid on the keywords, among others.
Getting help from a PPC agency can improve your chances of getting to that coveted spot. In fact, you can be on the top spot of your desired keywords in as fast as one day. Once you're there, you can enjoy a better return on investment and get your brand recognised by the right audience.
Another good news is that the results are easily trackable and measurable. You can look into the views, clicks, costs, and sales — and use those figures to modify your campaign.
Why WordPress?
As stated, Google pays attention to how relevant and valuable your ad's landing page is. And it's not just the search engines — people, primarily, would want to be redirected to a page that answers their search queries. This is where enlisting help from a Wordpress web design agency comes in handy.
WordPress is a free, browser-based content management system (CMS) that allows users to build websites easily. And because it's a self-sufficient system, you don't need to pay for third-party software just to add a new page or gallery, incorporate images, and format text. It's also available in various themes and is search engine optimisation (SEO)-friendly.
All of these make them ideal for businesses, especially small ones and startups.
With the help of a Wordpress expert, you can use the aforementioned features and benefits to create a website (and landing pages) that would best represent your brand in the online world. These professionals will help you ensure they're optimised, responsive, and uncomplicated to navigate. And if you are to launch an ad campaign, they will make sure that the page linked to the ad URL is indeed relevant.
If your landing page is not relevant or well-designed or both, then your potential customers would leave and search for another business. This will dilute the very purpose of your PPC campaign and hurt your reputation in the process.
Team Up With An Experienced WordPress and Pay Per Click Agency
Are you a small business owner who wants to leverage the benefits of PPC and WordPress? SiteWizard is here to help. The PPC and Wordpress web design agency was founded in the UK in 1996 — and over the years, their team of experts has been able to adapt to new technologies, learn various techniques, and use those to help their clients achieve their goals. Get in touch with them at 01622 200 045 or visit https://www.sitewizard.co.uk to learn more.