Understand the Most Crucial SEO Trends in 2022
Added: (Mon Feb 21 2022)
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These are the times of fast-changing technology. With new tools on the horizon, it's difficult to guess what will happen in web marketing until they actually come out. But, some trends are so powerful that you can already expect them in the next few years.
Today we'll focus on SEO trends in 2022 and build an imaginary timeline for how these changes might evolve during this time period. Don't worry; there won't be any complex math here, just a few educated guesses about the future.
Optimize for Voice Searching
It seems like every month there's a new record set by Google Home or Amazon Alexa regarding their use Already today, 6% of all are voice searches.
By 2022, this number will double. It means that 20% of queries will be voice searches.
This is quite an aggressive prediction, but it still seems realistic. And according to our imaginary 2022 timeline, by that time Google's Assistant or Alexa would already recognize about 70% of all the queries (see red line on the graph below).
How can you prepare for such a future? We recommend you start optimizing your website for conversational search ASAP. This includes adding voice-friendly answers to Frequently Asked Questions and making sure all lists are readable by computer vision bots. Additionally, pay attention to clean code so that Google can understand it better. To understand the best SEO trends in 2022 and updates, read the post below.
Simplify Mobile UX
According to recent research by Google , most users expect mobile sites to be as good as desktop ones . It's a common belief that designing two separate user experiences is more complicated and takes more time and money than building one for both platforms.
The problem with this approach, however, is that designing for mobile first forces you to make better choices regarding app functionality and prioritize the features that really matter. It's just less easy to access on a smaller screen. And as of 2022, people won't even bother with such difficulties: they'll just use voice assistants or apps instead (see red line on the graph below).
So how would your website look like in an alternative reality where all these technologies exist? And what kind of user experience would it offer? Our imaginary timeline suggests that by 2022, all websites will be responsive and mobile-friendly. In other words, it'll make sense to design a website as a simple website with no additional features whatsoever. And you'll need to keep the number of taps needed to access any part of your site at three or less.
In addition, your content will have to look good both on big screens and small ones without requiring to download anything else. Google might even start punishing pages that don't meet these criteria because they're not optimized for conversational search interfaces or voice assistants.
We all know that SEO is a powerful marketing tool which helps us to increase our online visibility by improving our website's content, visibility and user experience so that it can get ranked on Search Engines such as Google, Yahoo and Bing. This process of ranking websites on these search engines involves lots of complexities and strategies. The task becomes all the more difficult whenever we talk about mobile-friendly websites because according to recent survey conducted by Google, "more than half of internet traffic comes from mobile devices". If your website is not mobile-friendly or if it doesn't perform well on smartphones or tablets then you are losing a lot of money and business.
So what can we expect from SEO trends in 2022? There's no way to know for sure, but all the signs are pointing in the same direction. The changes will be significant and they'll require any website owner or marketer to think outside the box. It's time to make your site responsive already!
We hope that this article clarifies what you can expect from SEO trends in 2022. Let us know in the comments if you agree with our prediction or have suggestions of your own!