Added: (Thu Nov 16 2000)


New initiative designed to increase online interaction and improve customer relationships

14 November 2000
For immediate distribution
e2 Communications # 0017

Seatrade Cruise Media, online publisher of news and general information services on the cruise industries, recently signed an order for application service provider (ASP) e2 Communications to supply its flagship product, e2Mail Center™, a fully automated and interactive permission-based email marketing solution.

Designed to facilitate e-business growth through the delivery of personalised email messages, e2Mail Center is intended to enhance the organisation's ability to acquire, track, target and retain customers. e2 Communications will host all of the necessary hardware and software, including a secure database server and the systems required for automated data capture and message fulfilment.

"e2Mail Center will be a significant part of Seatrade Cruise Media's overall Customer Relationship Management (CRM) solution," said Chris Cotton, E-Business Development Manager at Seatrade Cruise Media. "Depending on how a client responds to a given message, we will be able to determine how best to handle that client in the future. We will also be able to 'tailor make' products and services best suited to their needs."

Seatrade Cruise Media's primary motivation for commencing permission-based email marketing was to enhance customer communications.

Commenting on Seatrade Cruise Media's selection of e2 Communications as their preferred email marketing application service provider, Chris said: "The e2 solution seemed the most comprehensive and cost effective, whilst also offering the best 'fit' within our overall marketing mix. We also expect the system to help augment our database of users."

With page views on Seatrade Cruise Media's cruise-community.com web site growing by an average of 17.25% per month since its launch in March 2000, click-through rates now exceed 58,000 per month. The company has been somewhat frustrated, however, by the anonymity of these Internet visitors.

"We hope the service offered by e2 Communications will help in satisfying our requirements for a reliable and effective solution for maintaining contact with our clients," said Chris.

As a test of the new system, Seatrade Cruise Media sent out a homogeneous email message to its extensive database of clients. As a direct result of this email, one of the company's primary sites, cruise-community.com [www.cruise-community.com] logged the highest number of registrations since its launch.

Jeff Barnes, Vice President Europe, e2 Communications commented that "e2 is delighted by the immediate results that Seatrade Cruise Media has achieved. It is a great example of email marketing at its best and shows how e2Mail Center, as an eCRM solution, enables companies to develop lasting one-to-one relationships with their most valuable asset, their customers."

About e2Mail Center™
e2Mail Center is designed with the non-technical marketing or sales manager in mind and allows them to create and administer their own email marketing campaign from the desktop. Easily configured via any web browser to deliver targeted messages to individual customers, the system's automatic e-mail response settings and associated message sequencing capabilities can be as simple or as complex as the campaign requires. As a profiling tool, the system can take into consideration factors such as: a web user¹s demonstrated preferences; purchasing history; browsing behaviour; and responses to on-line forms.

Adaptive Sequenced Messaging Capabilities
e2 Communications' patent-pending Adaptive Sequenced Messaging (ASM) software allows companies to create multi-step messaging campaigns that adapt and change based on users¹ interests and behaviour. ASM enables companies to send relevant, targeted information to each subscriber, thereby developing true one-to-one relationships with prospects and customers.

About e2 Communications
With offices in the United States and Europe, e2 Communications is an application service provider and developer founded with the purpose of making email the most targeted and cost-effective method for companies to communicate with prospects and customers. By combining the immediately actionable power and economics of Internet email with traditional sales and marketing techniques, the award-winning e2Mail Centre gives companies the instant ability to build personalised relationships with customers. Using patent-pending Adaptive Sequenced Messaging technology, e2Mail Center is an
integrated closed-loop e-marketing platform that combines data capture, messaging fulfilment, analysis and reporting in a hassle-free hosted environment.

Headquartered at Richmond, Surrey, e2 Communications Europe has already established a strong reputation through its servicing of a full range of accounts, including Dell, IBM and Thomas Cook. More information on the company can be found at its Web site, http://www.e2communications.com/.

About Seatrade Cruise Media's cruise-community.com
cruise-community.com [www.cruise-community.com] is the on-line, business-to-business portal for all those involved in cruise shipping. cruise-community.com is specifically designed to be quick and easy to navigate and the first phase of the site includes:

· The Seatrade Insider news service, cruise-community.com's on-line news page, written by Seatrade Cruise Review's highly respected and strategically located editorial team. Offering market intelligence on the global cruise market, Seatrade Insider provides 'value-added' news items on all aspects of the cruise business rather than merely re-printing company news releases. During the first six months of operation, senior executives from 45 different cruise lines and operators regularly log on to the Seatrade Insider service.

· Comprehensive listings covering key industry sectors including:
- Cruise lines and fleets
- Associations
- Ports & destinations
- Suppliers
- Events
- Industry training and education
· Library, including magazine and book listings.

This news release (and illustration where provided) is issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be subject to a transaction of any kind.

For further information, please contact:

PR Agency Contact:
Greg Spears, Sam Hall
Insight Marketing Concepts
Tel: +44 1344 871 900
Fax: +44 1344 871 999
Email: gregs@insightgroup.co.uk samh@insightgroup.co.uk

Client Contact:
Jeff Barnes
e2 Communications Europe
Tel: +44 20 8940 2508
Fax: +44 20 8940 5540
Email: jbarnes@e2communications.com

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