Home > Marketing > RSA Direct wins prestigious McGraw-Hill international list management

RSA Direct wins prestigious McGraw-Hill international list management

Added: (Mon Dec 12 2005)

Pressbox (Press Release) - Leading UK based list, data and direct marketing consultancy RSA Direct announced today that it has been awarded the List Management contract for a major publisher and information provider --The McGraw-Hill Companies.

The agreement includes the management of their database of 130,000 worldwide subscribers and customers. The leading publications include Aviation Week & Space Technology, Business & Commercial Aviation, Architectural Record, Engineering News-Record and Platts as well as several other leading international publications and information sources.

Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, BusinessWeek and McGraw-Hill Education. The Corporation has more than 300 offices in 40 countries. Sales in 2004 were $5.3 billion. Additional information is available at www.mcgraw-hill.com.

Richard Gibson, Commercial Director, RSA Direct said,
““McGraw-Hill’s lists are of exceptional quality and offer unrivalled access to mid and senior level management contacts within key industries. These prospect lists are response generated, highly selectable and global. Mailers can reach with ease these decision makers by industry and by country through McGraw-Hill’s vast global circulation of award winning magazines, conferences and other products”.

A spokesperson for The McGraw-Hill Companies adds,
“RSA Direct was selected after a careful review of the list market. We were impressed by their knowledge of the UK and International marketplace and the detailed sales and marketing plans they presented.”


Submitted by:Richard Gibson, RSA Direct
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