Multi-Tiered Spotify Social Media Marketing Campaigns Is Where It’s at in 2022
Added: (Wed Feb 23 2022)
Pressbox (Press Release) -
Musicians who are looking to promote their songs on Spotify need a multi-tiered Social Media Marketing Promotional Campaign that includes more than just playlist pitching. “Playlist Pitching” is only 1 spoke in the large wheel. So you get your track on a couple of playlists…that doesn’t mean anyone’s going to stream it. Finding a campaign that works both the B2B angle (Business to Business, getting your track on Spotify) and the B2C angle (Business to Consumer, getting consumers to stream your track on Spotify) is key.
Back in ‘the day’ you could promote/market your music using one single tactic before moving onto another. In this new, faster paced and very crowded music industry, you must synchronize multiple facets of marketing, promotion and advertising, simultaneously; in order to be successful.
Like any other product, your product requires that you employ a variety of techniques. For instance - a local restaurant or car dealer markets their business via multiple mediums including flyers, local radio & TV, social media, their website, mobile phones, etc.
One company that stands out, www.SpotifyPromotions.com , offers extensive 12 week B2B & B2C Spotify streaming campaigns. The company has been a leading music marketing firm for over 30 years and is highly reputable, check them out at bit.ly/GoogleBizSP . Their standard Spotify service includes an abundance of B2B AND B2C marketing activities including multiple eblasting to indie & Spotify curators, manual playlist submissions, playlist pitching, collaborative playlist placements, social media outreach to an established music fanbase and highly detailed growth reports. They also offer additional streaming enhancement services such as advertising campaigns, fan expansion programs, online and traditional PR, music video marketing and more.
The case studies on their website for artists that have used their services, found at https://www.spotifypromotions.net/spotify-case-studies , show average increases of:
+ 151,450,000% in Streams (Joe Fox and the Frantics)
+ 3,665,600% in Monthly Listeners (Kailee Spark)
+ 43,000% in Number of Playlists (Eileen Carey)
+ 9,700% in Saves (Kristy Chmura)
+ 1,300% in Followers (McMains)
And 77% over-delivery of the number of Playlist followers guaranteed; per campaign!
More info here: https://bit.ly/32vBssX