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MarketingSherpa.co.uk Host Email Marketing Workshop in London, 25/10/00

Added: (Wed Oct 11 2000)

Pressbox (Press Release) - FOR IMMEDIATE RELEASE

Contact: Aimee Kessler Evans, Marketing & PR Director
(973) 992-5330
aimee@marketingsherpa.com

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MarketingSherpa.co.uk To Host Intimate Email Marketing Workshop in London, 25 October 2000

9 October 2000 (London): MarketingSherpa.co.uk, a division of MarketingSherpa Inc., announced today that it would hold an intimate workshop on email marketing. The workshop, to be led by expert Kim MacPherson, will take place at 9:00 am on 25 October at CountyMark House, 50 Regent Street, London.

MacPherson, author of the upcoming “Email Marketing 101” and email marketing consultant, columnist and speaker, will discuss all aspects of successful email marketing campaigns. The three-hour workshop will cover everything from building an in-house email list to ways of communicating with that list. MacPherson will focus on best practices, and will also discuss effective copy writing for email.

The workshop is suitable for marketing professionals of all levels who are interested in learning about this fast-paced, ever-evolving, direct marketing medium.

The last hour of the session will feature presentations by leading vendors in the marketplace. Participants will be invited to ask questions of the service providers.

The workshop will be limited to 20 participants to ensure intimacy. Marketers from both online and offline organisations are encouraged to attend, as are agency staff members.

Admission to the workshop is £59.95. Those interested in attending should register online at www.ersvp.com/reply/ukemail. Registrations will also be accepted through MarketingSherpa Inc.’s US office at +1(973) 992-5330.

Vendors interested in participating should contact Brian Lim at +1 (202) 232-7802.

Vendors are also invited to sponsor a separate session of the workshop for their own guests. This is available by special arrangement only. Please contact Mr. Lim at the above number for details.

About MarketingSherpa, Inc. MarketingSherpa (http://www.marketingsherpa.com) is a media company bringing practical guidance to the world’s Internet advertising, marketing and PR professionals. The Company publishes six news channels for vertical industries, including eMarketingtoHer.com and B2BMarketingBiz.com, and holds regular events in major cities. MarketingSherpa’s team is led by Anne Holland, former head of strategic marketplace development for $100 million media company Phillips Business Information, Inc.

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