Added: (Thu Feb 22 2001)

Pressbox (Press Release) -
LONDON and SAN DIEGO, Calif. (February 6, 2001) - Front Porch, Inc., a developer of intelligent network services that enable ISPs to distribute personalized content to Internet users, broadened its online media network by signing one of Europe’s fastest growing ISPs, London-based Madasafish. Under the terms of the contract, Front Porch and Madasafish will partner to manage the ISP’s entire advertising inventory utilizing Front Porch’s anonymous, cookie-free user profiling and content insertion system.

Madasafish has become known in Europe not only for its youthful and funky brand appeal but for its unique marketing approach that encourages its members to define the types of services and information available including music, movies and games.

“Front Porch and Madasafish are natural business partners. We share a common focus on delivering only the information that people care about,” said Zachary Britton, CEO of Front Porch. Providing individuals (via access providers) with online information that appeals specifically to them is what Front Porch is all about,” he concluded.

The Front Porch technology is cookie-free and completely anonymous making it less invasive than other options currently available. The profiling feature is transparent and does not require the user to download or disclose any identity information. Users can also opt-out if they wish.

“Front Porch was selected over other vendors for its greater ability to help us serve more meaningful ads to our members,” said Forrest Duncan, product manager of Madasafish. “The Internet is a big place and can be frustrating to navigate. Internet travel is further hampered by irrelevant pop-up ads. The Front Porch methodology is a much-needed step towards harnessing the growing amount of information with intelligent distribution,” he continued.

Front Porch is dedicated to providing ISPs, advertisers and media companies with better, more intelligent methods of serving content online. The Front Porch suite of services provides these companies with a next level of online content delivery methods. “We are truly excited to be working with Madasafish and helping them provide their members with higher value content,” said Zachary Britton.

About Front Porch, Inc.
Front Porch develops and deploys intelligent network services that enable ISPs, advertisers and media companies to distribute customized content to Internet users. The company’s services are completely site independent. Users will receive personalized content regardless of their Internet destinations. Front Porch’s proprietary technology utilizes cookie-free profiling algorithms, enabling ISPs, advertisers and media companies to deliver high-relevancy content while protecting Internet user privacy. Front Porch’s International headquarters are located in San Diego, California. For more information about Front Porch, visit www.frontporch.com or call 858-630-3500.

About Madasafish
Madasafish is the UK's first Free ISP designed specifically for the Net Generation. Madasafish is not tied into any retail chain, finance house or media empire. Madasafish is membership based, with each member helping to define the services provided. The company is headquartered in custom-built facilities in London's Docklands, at the hub of UK Internet activity. There, they connect straight into the World's fastest Internet backbone, operated by Above.Net. The company has offices in Glasgow and a support Centre on the Isle of Lewis in the Hebrides. For more information regarding Madasafish contact: Forrest Duncan at forrest@madasafish.com.

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