Added: (Thu Feb 22 2001)

Pressbox (Press Release) - SAN DIEGO, Calif. (February 22, 2001) - Front Porch, Inc., a developer of intelligent network services that enable ISPs to distribute personalized content to Internet users, today announced its retention of the world’s sixth largest public relations firm, Edelman PR Worldwide, as well as nationally acclaimed designer David Carson.

“Front Porch has developed a proprietary technology that enables advertisers and other content sources to deliver precisely targeted content to Internet users,” said Zachary Britton, CEO of Front Porch. “We have employed the global resources of Edelman PR to tell the advertising industry, consumers, potential partners and investors about how Front Porch services can deliver richer content to Internet users, and become a leader in moving offline content to online formats,” he concluded.

Front Porch joins Edelman’s roster of leading technology and Internet clients, including Agilent, Apple, AT&T, EDS, Ericsson, Expedia.com, Global Crossing, i2 Technologies and Microsoft.

David Carson Design Inc. has developed Front Porch’s current corporate identity. “David Carson has a proven track record and is well known within the advertising industry,” said Zachary Britton. “We chose David because of his consistently fresh approach in creative execution,” he concluded.

David Carson has developed design components for a wide range of clients including AT&T, Citibank, Fox Television, JP Morgan, Lotus Software, Lucent, Microsoft, Mitsubishi, Verizon and Xerox.

About Front Porch, Inc.
Front Porch develops and deploys intelligent network services that enable ISPs, advertisers and media companies to distribute customized content to Internet users. The company’s services are completely site independent. Users will receive personalized content regardless of their Internet destinations. Front Porch’s proprietary technology utilizes cookie-free profiling algorithms, enabling ISPs, advertisers and media companies to deliver high-relevancy content while protecting Internet user privacy. Front Porch’s international headquarters are located in San Diego, California. For more information about Front Porch, visit www.frontporch.com or call 858-630-3500.

About Edelman Public Relations Worldwide
A leader in public relations for more than 48 years, Edelman Public Relations Worldwide is a global communications firm with capabilities in all facets of public relations. With 42 offices in North America, Latin America, Europe and Asia, a staff of more than 1,800 and annual billings of $210 million, Edelman is the world’s largest independent public relations firm, and sixth overall.
For more information about Edelman, visit www.edelman.com.

About David Carson Design, Inc.
David Carson is principal and chief designer of David Carson Design, Inc. with offices in New York and Los Angeles. Carson and his work have been featured in over 150 magazine and newspaper articles around the world, including Eye, Idea, the New York Times, the Guardian, Metropolis, the Los Angeles Times, Domas, Communication Arts, Wired and Emigré. London-based Creative Review magazine dubbed Carson "Art Director of the Era," and the American Center for Design (Chicago) called his work on Ray Gun magazine "the most important work coming out of America." For more information on David Carson, visit www.davidcarsondesign.com.


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