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Attentionize brings Voicemail Marketing to the UK

Added: (Fri May 18 2001)

Pressbox (Press Release) - FOR IMMEDIATE RELEASE

Attentionize brings Voicemail Marketing to the UK

London, 18 May. Attentionize, the direct response boutique, is launching an innovative new national voicemail marketing service for marketers and advertisers called Voice-In-A-Box (VIAB™). The service will capture and commercially capitalise on the attention span of consumers via private and dedicated virtual voicemails. Based around the principles of the fastest growth area in direct marketing – permission-based and opt-in marketing – consumers identify areas of their lives they are willing to receive personally relevant and timely information on in return for a free Voice-In-A-Box personalised telephone number. When consumers access their voicemail, they will hear a highly targeted, interactive voice message. By using Attentionize’s database, marketers identify their audience and target them with an interactive audio message. Campaigns allow regional testing, with almost real-time feedback and the ability to change executions in response to the results.

Gil Marer, CEO of Attentionize said, “In many situations, consumers are becoming increasingly reluctant to give marketers, or early social contacts, their home, office or mobile numbers. A Voice-In-A-Box telephone number gives the consumer total control over their contact with these individuals or companies. It also creates an exciting, interactive opportunity to develop an ongoing intimate dialogue with consumers which is personalised and absolutely relevant.”
Henrik Moeller, ex-Frost & Sullivan Analyst, comment: “This is a unique opportunity for VIAB to serve, and capitalise on, a market of 150 million individuals in only 5 years time. There is an opportunity to build a great company.”

The service has been beta tested over the past three months and is expected to start marketing the service in early summer 2001.

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For further information contact:

Mr Gil Marer, CEO, Attentionize

VIAB™ 07021 602 303
A two minute recorded message explaining the service call 0870 2202540

VoiceInABox website www.voiceinabox.co.uk

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