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A lesson in viral marketing

Added: (Thu Nov 09 2000)

Pressbox (Press Release) - Press Release

The IDM presents a lesson in viral marketing

Viral Marketing, presented by Mark Wilding, director of Midas Internet is the latest in the series of IDM members’ evenings. The event takes place at 6.30 on Tuesday 28 November 2000 at the South Room, RIBA, 66 Portland Place, London.

Mark regularly contributes to various Internet and marketing publications and is a regular marketing columnist for Business 2.0 http://www.business2.co.uk. He is featured in the November edition of .net which is out in November.

Midas Internet is one of the original pioneers of Internet marketing in the UK. Established in 1997, Midas offers a range of marketing services including grassroots promotion, creative solutions, net publicity, on-line advertising and tracking. Clients include VNU (newmonday.com), Nokia UK, Ginger Media Group, Leaping Salmon and Penguin Books Direct.

Mark will be talking through some of the issues and difficulties specific to viral marketing, together with current examples and tips for success.

Some of these issues will be:

• the difficulties that tend to arise when establishing the concept of viral
• how, as e-mail and viral marketing efforts inevitably increase, the recipient
can sort ‘the wheat from the chaff’
• how the ‘creative’ may suffer as a result of dwindling response rates
• the pros and cons of what is a potentially risky and undoubtedly untraditional
method of marketing.

The event is priced at £15 + VAT for IDM Members and £25 + VAT for non-members.
Drinks will be served on arrival from 6.30pm, the presentation begins at 7.00pm and is followed by wine, nibbles and networking after 8.00pm.

For more information or to book contact Zoe Napier, Membership Events Manager on 020 8641 0275 or visit www.theidm.com.


Note to Editors

For a photo of Mark or more information on this and other members events contact Ruth Stone on 020 8614 0216, 07788 417109 or email ruthstone@theidm.com. Journalists wishing to attend the event are invited as guests of the IDM, to book your place respond to this email with ‘accept’ in the subject line.

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