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Lexmark Analyses Worldwide Web Site Traffic Using Netmining Technology

Added: (Fri Jan 04 2002)

Pressbox (Press Release) - Leuven, Belgium, 3 January 2002– Lexmark, a global supplier of printing solutions, has chosen Netmining, the Leuven-based supplier of software for e-business intelligence, to develop its worldwide web monitoring software. To that end, Netmining has developed and implemented their new “Netmining Data Collector”, (now part of Netmining’s HitsIntoMetrics and HitsIntoLeads solutions) that was engineered in collaboration with Lexmark. The software application has now also been made generally available. Lexmark draws on the software to collect data with a view to measuring which of its web pages and services are proving most popular and how they can improve these sites further still.

The Netmining Data Collector enables Lexmark to collect consistent and reliable data on visitor traffic providing a window on national and international web site traffic. The company can also see which content elements are highly ranked among the various visitor groups. In addition, Lexmark is given the possibility to measure the results of marketing campaigns and adapting them where necessary.

‘Tagging’ URLs with uniform business URLs
Lexmark markets its products in more than 150 countries. A comparison of visitor flows on all Lexmark web sites is not that simple as often a variety of dissimilar technical standards and/or system layouts are being applied. Netmining’s technology gets around this problem by ‘tagging’, i.e. linking every URL belonging to Lexmark to uniform business URLs. The last-mentioned URLs enrich the log files of Lexmark ‘at source’ so that web site traffic reports are comparable. On top of that, the ‘enriched’ web data can also be a source for conventional Web reporting tools.

More specifically, the Netmining Data Collector has been installed on a central security and logging server. This server features as a central point for authenticating user access to restricted resources. While that server communicates with all national and international servers, it will pool all the available data, at the global level, on web site visitors and usage patterns.

“Lexmark was looking for a global solution that would allow them to monitor web activity on a global scale. Netmining has delivered a tailored solution, based on its standardized technology. This information enables Lexmark to better understand and assess the expectations of its worldwide web visitors and to improve Internet services in an efficient manner,” said Maarten Van Laere, Netmining’s managing director.

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Journalists: for more information, please contact:
Eef De Vos, NewsEnginePR
Tel.: +32-3 260 96 46 / Fax: +32-3 237 23 25 / e-mail: eef.devos@newsenginepr.com

Annelies Debrun, Netmining
Tel.: +32-16 38 72 50 / Fax +32-16 38 72 51 / e-mail: pr@netmining.com

About Lexmark
Lexmark is a leading global developer, producer and supplier of innovative printing solutions, which includes laser- and inkjet printers, plus the non-durables and services belonging thereto, for business and home use in over 150 countries. Lexmark was founded in 1991 and reported, for the financial year 2000, a turnover of 3.8 billion dollars. For more details, visit: www.lexmark.com.

About Netmining
Netmining is based in Leuven and was founded, in January 2000, by Maarten Van Laere and Filip Lauweres. The company develops and markets tailored solutions with which non-technicians can convert the raw data that’s available (from databases and about Internet behaviour) into information that they can use in decision-making at the executive level. This kind of expertise is an essential component of ‘e-Business Intelligence’.
Netmining began life as the only ‘Certified Consulting Partner’ of Business Objects in the Belux region for Web Intelligence, and as the sole distributor of Accrue Software for the Belux and France. At present, the firm has a proven range of two, in-house developed solutions: HitsIntoLeads and HitsIntoMetrics. HitsIntoLeads was nominated in the ‘Best of Comdex Fall 2001 Awards’, category ‘Best e-business Products’.
The company serves customers in the IT- and telecoms sectors, in banking and insurance, the production sector and the public sector. Gracing the list of customers are some big names such as Belgacom, Artesia, Alcatel, Colt Telecom, Compaq Europe, Cisco Systems (Europe), Europay, Electricité de France, 3M Europe, Merant (Europe) and Zurich Financial Services (USA). More details can be found at www.netmining.com

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