What Is The Formula For Sem
Added: (Thu Nov 01 2018)
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What is SEM?
SEM or Search Engine Marketing refers to the marketing efforts taken to rank a page in search engines like Google. Although, it used to include both organic and paid methods years ago when the concept was introduced. Now, it’s more about paid ads. So, if you want to rank your page through SEM then you need to engage in PPC (Pay-per-Click) and CPC (Cost-per-click).
Let’s discuss them all here.
Are SEM and SEO the same thing?
Well, it What is SEM? All you need to know is right here actually depends upon the person defining it. SEO (Search Engine Optimization) refers mostly to the practice of increasing traffic to a website through organic search engine results. While some believe that SEO comes under SEM, it really just differs from person to person. But, if someone asks me what is SEM then my reply would most definitely be that it’s the use of paid ads to bring traffic to a site. Moreover, Google has defined it as “the use of online advertising on search engine results pages to help visitors find your website”. So, you can’t really argue with a giant such as Google, right?
So, what are CPC and PPC?
If you’re curious about what is SEM then you MUST know about CPC and PPC. As the name suggests, CPC or cost-per-click refers to the price that is charged to the advertiser by search engines based on the number of clicks generated through the ad. The goal here is to have the most efficient and cheapest CPC which usually comes with keyword research and optimization.
The price varies among the search engines as well as the advertiser. Also, search engines or Google specifically charges higher based on the relevance and usefulness of the ads to the searcher. If the ad is not providing any value to the visitor then it stops showing the ads completely. Furthermore, there are a lot of restrictions and copyright issues on the types of ads that you want to run. For more information regarding this, you can always check out their paid ads site- Google Ads.
Moving on to PPC or Pay-Per-Click.
While a lot of people might use these two terms synonymously, you have to understand that they’re not. PPC can most accurately be used in place of digital advertising. It’s kind of marketing strategy used by websites to bring in more traffic and increase conversion.
So, you can say that CPC is a strategy that you can use to make your PPC campaign effective. The ultimate goal is to get more traffic and conversion with the least cost possible. To do so, you’ll have to research well and find out the best keywords that suit your website’s offerings.
Going back to SEM, you can always go for Google Ads, Bing Ads or Yahoo Ads to advertise your site in the major search engines. All you need to keep in mind is to write killer snippets and choose the right target audience via keywords selection.
I hope I answered what is SEM in for you. If you have any confusion then do let me know in the comments below.