The Directories are Dead: Long Live Business Portals!
Added: (Thu Feb 09 2006)
Pressbox (Press Release) -
Wednesday 25th January 2006: Webevents Europe Ltd., the specialist internet marketing company, is delighted to announce the first release of their WebFindaLocal portal, specifically designed for smaller companies seeking online presence and awareness of their national and international competition. WebFindaLocal is an industry-specific advertiser solution that, for the first time, promotes local business on the most influential UK search engines, showcasing their products and services to the thousands of potential customers accessing the internet every day.
The first site, http://www.findalocal-builder.co.uk , provides a complete service to people who visit the internet to – find a local builder! It provides a comprehensive database of builders to enable visitors to find the closest local builder in one easy search. In addition, there is lots of great content on the site, to help individuals decide how to approach their project and find a good builder . The site even provides hints, tips and general advice to help you get the most from your building projects. For builders, it provides a highly professional and accessible marketing solution for them to present their products and services to the public in a way previously reserved for the larger companies.
“We know that the future is local… but not directories. Even the biggest UK directory gets only 3% of search traffic. Compare that with 90% plus for Google, Yahoo and MSN together and you find that smaller companies, without huge online budgets, are struggling to gain presence,” comments Dennis Engel, Managing Director, WebEvents.
According to NOP World figures, by June 2005, there were 29.3 million people online in the UK (around 50% of the population), with three quarters connecting online through broadband. So, as the online audience expands, the search engines’ understanding of the importance of presenting local information back to the audience – whether by country, county, town or postcode increases. Al the major search engine companies like Google, Yahoo!, MSN and AskJeeves have announced their local strategy and are starting to level out the playing field for small businesses by offering local marketing tools such as Pay Per Click and Pay Per Call. All this adds to a bleak picture for the ‘one-size-fits-all’ directory that small businesses have historically relied upon, because an accessible internet advertiser solution addresses a much wider opportunity than a directory listing ever could.
Dennis continues, “Our experience in driving up the overall profitability of our clients’ internet activities from traffic generation, through website operation to customer retention has taught us much about how modern search engines work and it is this expertise that creates such excitement for WebFindaLocal. We see that more and more people are waking up to the relevance of the internet as a tool to source relevant local information. Advertisers of all sizes can quickly achieve fantastic results in terms of enquiries and previously unheard of levels of return on investment – all for a lower cost than traditional directory advertising.”
WebFindaLocal has guaranteed search rankings, guaranteed traffic and specific content for each sector rather than the “one-size-fits-all” approach of the directory. So, if you are trying to find a local driving school, builder, gardener or plumber, the future is with products like WebFindaLocal, where search engine visitors can be converted to sales!
About WebEvents Europe Ltd
Established since 2000, WebEvents Europe Ltd has developed and delivered a range of business solutions which, demonstrably and efficiently drive new sales revenue from the Internet; achieved through a number of innovative in-house developed tools and techniques, that are based on the company’s deep experience in the internet arena. this, we feel uniquely positioned to deliver against ambitious online business models due to our profound understanding of how modern search engines work. Our aims are to translate this knowledge and experience into everyday business success in an open and transparent format to augment the value of our customer’s online brand in order to increase revenues and profitability. With over 12,500 natural rankings, 455 top 5 search engine placings, 166 on Google alone, 48 of which are at Number 1, we have a more genuine internet marketing footprint than any other media operator. We are specialists in driving new business revenues from the internet and work with a wide range of customers from a broad sector of vertical industries.