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Taking the Pain Out of Online Content, Free Brochure

Added: (Wed Jun 14 2000)

Pressbox (Press Release) - News Release Body: On May 3, 2000, a study released by The Poynter Institute "Eyetrack" study showed how consumers read a webpage. About a decade ago, a similar study helped the print world understand how consumers read a newspaper. The contrast between the online reading patterns and the print reading patterns were a huge suprise to many; Web site users tend to search out text, glossing over photos and images in search of written content. For most online retailers and dot-coms, this confirms that "new media" is a completely different marketing tool than print media.

Outsourcing Answers

Like every other aspect of marketing, effective online content requires a lot of work, a specialized job description, and a professional. As web users are scrambling to find quality online content, online businesses are faced with the challenge of meeting that demand.

Outsourcing has become a great way for start-ups other small businesses to keep up with the competition. It's a difficult decision to make, but well worth it for many. The question many businesses have about outsourcing their writing is, "Why should I hire a professional writer? How much does that sort of thing run?"

Is Outsourcing Right for You?

Melissa Brewer, freelance content writer and owner of www.contentcounts.net, has created a free brochure providing answers: "What can an Online Content Writer Do for Your Business?" You can get a copy of this resource by registering at the website or by writing her at 6542 Divine Street, McLean, VA 22102. By visiting the website, you can be notified of the "official launch" of contentcounts.net. You will also be able to recieve up-to-date news on content studies, take a free content writing crash course, and shop around for content providers.

In the last six months, Melissa has recieved several large writing projects with dot-coms as a result of her niche in online content writing. Although the money large companies pay is nice, she enjoys the opportunity to help start-ups and small businesses create content that brings web users coming back. "Start-ups have so much enthusiasm, and so many of them have trouble getting the content they need on a budget, I'm always ready to give them a break if they ask."

She says many businesses that contact her about her services are nervous about the price of content writing but are convinced that it is essential. "People are used to getting burned by steep prices set by web design companies. But really, outsourcing your website content typically isn't as expensive as taking out a large ad in a local newspaper."

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