Reasons Why To Buy SMTP Server For Email Marketing
Added: (Sat Oct 02 2021)
Pressbox (Press Release) -
Organizations can make use of email marketing as an essential tool in digital marketing as it helps organizations interact with their customers directly. Through emails, organizations can announce their launch of new product lines, latest offers and deals, and in the process, develop new prospects as well. Email marketing has been valued as a valuable tool in the digital age of digital marketing for more than a decade.
Email has been a staple of the marketing world for as long as the internet. In addition, email remains one of the most trusted and important tools in any marketing campaign. Whether you're looking to create a new lead pipeline isn't already moving as many leads as you'd like, email can be a valuable piece for any business to have in their toolkit. Using our Adcrux integration with your email provider, you can begin building your own unique system that can allow you work smarter and more efficiently, without having to divert valuable time and energy into managing it yourself.
Is Free SMTP Server Good For Email Marketing?
With the number of emails doubling every four years, it’s becoming more important to have an SMTP server that will allow you to connect your organization to multiple providers. Now that more businesses are using email for marketing, sales, and customer service purposes, they need an effective SMTP server that can handle all their incoming and outgoing mail. But relying on free services like Gmail or Yahoo is not recommended as they cannot handle all these mails. Hence organizations need to use a private SMTP server which is cost-effective and provides all the necessary features.
If you are using your own SMTP server, you have complete control over what happens to the email once it leaves your system. With an SMTP client, the email is not in your control after it leaves your system, so you are at the mercy of the companies who are hosting your emails to deliver them properly. For example, learn how Gmail checks for spam and bounces emails.
Please read on the 4 reasons that make having your own server essential for your email distribution needs to be a priority.
1. Improved Deliverability
An Extremely High Delivery Rate: Some email providers leave you with success rates below the industry average, often times below 50-60 percent. This means that 40-50% of your emails DO NOT get seen by the people that they were meant to reach. The use of a third-party email service can be catastrophic for your reputation—and your company’s reputation is everything! When it comes to having a business, reputation is arguably the most important asset to have. Having your own SMTP server gives you the luxury of an extremely high delivery rate as well as a backup plan should any delivery fail. In the event of a failed delivery, your SMTP will respond with an error so that you can always handle any situation before it becomes worse.
2. Outsourcing SMTP Service May Save You Time, Money & Headaches
All successful online businesses need to properly send out email. Whether you own a blog, an e-commerce store or just have an ad campaign that sends out weekly updates to your customers, outsourcing your SMTP service will become a major benefit to your business. Here's why: - Email is the primary way customers shop online. If they don't see what they're looking for in their inboxes, it's likely they will move-on to the next site. - Happy customers are more likely return customers -- some even become brand advocates -- directly impacting your company's bottom line. - Having an effective email marketing program enhances customer awareness of new products and services, increases revenue.
3. Research Specific Emails Sent
Without a SMTP server, you do not have full access to your archive of sent emails, which can make standard measures such as follow-ups and reporting a hassle. Having your own server also gives you the benefit of researching all of your emails sent. Without SMTP, follow-up and reporting can be a big problem for standard measures like follow up and reporting, which are often difficult to do. Having SMTP servers gives you a chance to research all your email history and research your own archive.
4. Avoid Client Disputes
Without a SMTP server, you do not have full access to your archive of sent emails, which can make standard measures such as follow-ups and reporting a hassle. Having your own server also gives you the benefit of researching all of your emails sent. Without SMTP, follow-up and reporting can be a big problem for standard measures like follow up and reporting, which are often difficult to do. Having SMTP servers gives you a chance to research all your email history and research your own archive.
Conclusion :
Many corporations don't think it is a good idea to invest in commercial SMTP service. The SMTP server price is also not much high when compared with the costs that existed a few years ago. Businesses must buy SMTP services to boost their email marketing strategies and never worry about email deliverability issues. Hopefully, the article has provided you with enough information about why businesses must purchase SMTP servers rather than relying on cheap or free SMTP. It is possible to use SMTP to communicate directly with your customers.
Think we missed something? Have an interesting idea? Contact us at sales@adcrux.io to get in touch!